Category Archives: AutoTrader

Which is the Funniest Yellow Pages Group Ad From the Past 4-Years?

So last week I was at the Kelsey Conference in San Diego during the brand relaunch for Yellow Pages Group. With our brand relaunch, we also launched a series of funny television commercials. One of the those commercials is emerging as the one that seem to have gotten the most traction in YouTube and even has it own fan page on Facebook. The video I am referring to is the Oily Man video, see below.

Since I started working with Yellow Pages Group in 2006 we have produced (not me specifically, but our communications teams) some pretty funny ads for our Yellow Pages business and our Auto Trader business.

Here are my favorite 3 ads; 1 from our current Yellow Pages Group campaign and 2 ads from previous Auto Trader campaigns. Which one do you think is the funniest ad?


Yellow Pages Group Oily Guy (2010)

Auto Trader Research (2008)

Auto Trader “Big Fatty” (2006)

Want to see more ads. Follow the links below:

Yellow Pages Group Ads on YouTube – 3 ads from 2010
Cliff Your Ride Promotion on Youtube – user generated from 2010
AutoTrader Ads on YouTube – 3 ads from 2008