Well it has been a very busy week in the world of mobile applications for Yellow Pages Group. We were the first to launch a Canadian Business Directory Blackberry Application on April 1 and then we followed that up on April 2 with Canada’s first integrated business, people and reverse lookup for the iPhone. Read the official corporate press release – Yellow Pages Group Launches Mobile Search Applications For Blackberry® And iPhone™
In 7-days we have managed to become the 7th most popular application in iTunes (screen capture done on April 9). See screenshot below:
So in the last 7-days, here are some of the comments about our application YellowPages.ca iPhone Application:
Read Warren Fray’s review over at TechVibes – Yellow Pages challenges Canpages for iPhone dominance, here is an excerpt:
It’s not that the Yellowpages app is in any way badly put together. In fact, in terms of presentation, the overall design feel is somewhat slicker than the Canpages app. The Yellowpages.ca app doesn’t have speech-driven search and it isn’t as feature-rich as the Canpages app, but by keeping things simple it actually succeeds. Read the full article.
Mike Boland weighs in from a business perspective on the importance of mobile applications on the Kelsey Blog. “The name of the game for directory publishers these days is to build up traction and traffic through their own branded mobile apps as well as listing distribution on other mobile local search apps.” Read the rest.
Sebastien Provencher on this blog comments, “happy to see that directory publishers are releasing new mobile apps. Obviously, in the medium/long term, it is a critical component of the distribution mix.”
Finally, here are some comments within iTunes about what people are saying about this application:
Overall it has been a pretty exciting week on the mobile front for my team. One last comment, many of you might be wondering about traffic and the growth. Although I cannot disclose specifics, I can tell you that so far the doubling of traffic almost daily has been truly amazing to watch. It is glad to see that Canadians love it.
Released over this past weekend was a very cool blackberry application from Yellow Pages Group. The application can be downloaded directly to your blackberry at InstallYP.ca/Blackberry (http://installyp.ca/blackberry) – please note that this link is blackberry specific, if you try to access through a web browser it will tell you that your devise is not supported.
This application features the leading directory services in Canada, YellowPages - for finding a business, Canada411 for finding a person, and a blended Reverse Lookup for finding both people and businesses.
Compatible with the newest blackberries and backward compatible to previous generations, this application automatically detects your device and installs the features that are compatible. For example, GPS search is enabled on devices with GPS, non GPS blackberries won’t see this option.
Lastly, the application auto detects your language settings and is available in French and English – pretty cool stuff.
Some of the high-level features include:
- tab between Business, People and Reverse Lookup
- save listing information through MyFavs or directly to your blackberry address book or both
- people search with integrated find businesses nearby (surprise your date with flowers on the way)
- GPS search (for devices where this is enabled)
- direct connect to Voice Search (no charge usage) if you are on the go
Application is completely free to download and overall is pretty cool and puts the most up to date Business and People information in Canada at your fingertips.
If you are interested, check out other neat local Canadian search applications.