Category Archives: Google

How do users conduct searches on mobile devices?

In another landmark study published by Mediative, we have released our long-awaited paper on how users use mobile search. This in-depth eye-tracking and research study is important for any brand or direct response advertiser to maximize their digital marketing efforts.

You can download your free copy at Mediative.com. CLICK HERE

Mobile-SERP-research-infographic-EN-web

Mediative – Mobile Search Info Graphic

You can download the above infographic here.

Google Premier SMB Video – Yellow Pages Group Canada

In May of this year we announced a new deal with Google to become their third and largest Premium SMB Partner in Canada.

I can finally announce that the partnership video with Google is now live and on YouTube. You can see Doug Clarke, Nicolas Gaudreau and myself explain this partnership and what it means for local businesses in Canada.

Google Premium SMB Partner in Canada and my LifeinYellow.ca Guest Blog Post on Partnerships

2013 has been a great start for YPG again and my role as head of business development. We closed off 2012 with a landmark deal with Yahoo to power their local search, “[FIRST LOOK] Yahoo! Canada Integrates YellowAPI.com for Local Search” and have started off 2013 expanding that relationship along with a number of new deals that are at various stages of completion.

One such deal is our recent announcement to become Canada’s largest Premium SMB Partner of Google in Canada. We are now the only partner of Google who services businesses in every province in Canada and in both official languages which is pretty cool. You can read the official press release, “Yellow Pages Group Selected by Google as an AdWords Premier Partner for Small Businesses“.

As part of this announcement I have done a guest post on LifeInYellow.ca titled; Investing in Partnerships That Benefit Our Small Business Clients. In this post I talk about the importance of a robust partner eco-system to ensure that we get SMB information in front of as many consumers as possible.

Click on the link about or the image below to read my latest post.

The YPG Canada partner eco-system to ensure that Canadian SMB's get as much exposure to consumers as possible.

The YPG Canada partner eco-system to ensure that Canadian SMB’s get as much exposure to consumers as possible.

It’s Time for Canadian SMBs to Think Mobile

Over the past few years I have blogged often about news in the Canadian Space regarding mobile. Up until this point in time, I never stated explicitly that mobile was a necessity for SMBs in Canada but, we are at the tipping point in Canada of mobile usage (especially SmartPhone usage) and it is now very important for SMBs to start thinking mobile and most importantly make sure their content is mobile friendly.

What is mobile friendly content from a SMB? In a nutshell, it is when you can view your content on a mobile device (Apple iPhone, Blackberry, Android, etc.) in a native format by which the user does not have to zoom or pinch the screen (for all your iPhone users). For this example, I am going to use my personal Dentist, Optimum Dentistry in Marda Loop to demonstrate the difference between Mobile Enhanced Content and Rendering on a Mobile Phone.

This is Rendering on a iPhone (and is not mobile enhanced content):

Home Page:
Optimum Dentistry Not Mobile Enhanced Home Page

Hours of Operations Page:
Optimum Dentistry Not Mobile Enhanced Hours of Operation Page

This is Mobile Enhanced Content:

Home Page:
Optimum Dentistry Mobile Enhanced Home Page

Hours of Operations Page:
Optimum Dentistry Mobile Enhanced Hours of Operations Page

As a user – which one your you prefer to land on?

Mobile enhanced content basically means rendering for the native device in which the user is viewing, which really means that your website designer need to put some specific code on your website that detects the users device and serves up content formatted for that device.

Normally, mobile sites will consist of less content than website. Keep in simple – a) what you do, b) hours of operations, c) map and driving directions (you can usually use the native device for this), d) what you sell. Keep all the enhanced content, flash, massive photo galleris and in some cases if you have advanced forms or e-commerce off you mobile site; devices are too small and in mobile, LESS = MORE.

To recap:

1) If you don’t own a iPhone or Blackberry, find somebody who does and type in your website URL on the phone’s browser
2) If your site looks like the first example above, it is not mobile enhanced, call your web designer and if he/she can’t help, fire them and find somebody else
3) If your site looks like the second example above, then you are good to go

What About Mobile Marketing in Canada?

Well this is where it gets very easy. There are really 2 key places that you need to be concerned about when it comes to mobile marketing in Canada. Google and YellowPages.ca. NOTE: if you are a client of YellowPages.ca, all your business listing information gets syndicated to Google (as well as MSN and Yahoo). If you want a quick snapshot of syndication in Canada, check out an old blog post titled – Directory Assistance in Canada – Paid and Free DA – Facts Every Consumer and Small Business Owner Should Know.

Both Google and YellowPages.ca are completely mobile enhanced web properties. See examples below for looking at data on Ramanda Hotel and Suites in Vancouver.

Google:
Ramada Inn and Suites in Vancouver on Google Mobile

To learn more about Google Mobile click here.

YellowPages.ca:
Ramada Inn and Suites in Vancouver on YellowPages.ca Mobile
Ramada Inn and Suites in Vancouver on YellowPages.ca Mobile

To learn more about YellowPages.ca Mobile click here.

The above are mobile web. In the application space, Google does not disclose its download numbers, but YellowPages.ca has now been downloaded over 1.8M times, which by all accounts makes it the most downloaded local application in Canada. At this point, any content that you have on YellowPages.ca is automatically ported over to YellowPages.ca Mobile + YellowPages.ca Mobile Applications, so SMBs are getting growing coverage.

In March of this year, I posted the following blog post which shows you some screenshots of the iPhone application by YellowPages.ca – New YellowPages.ca Mobile Application Available. In June, I followed up with the following post introducing the iPad application for YellowPages.ca – First Look – YellowPages.ca iPad Application which managed to become #1 within 24-hours of its launch and has consistently stayed in the top 50 downloaded applications.

Screenshot of iPad Application Search Results:
iPad Application Search Results for Calgary

Enhanced SMB Content on the iPad:
iPad Application Enhanced Business Content

Lastly, back in April I did a comparison of the top mobile applications in Canada, from a SMB perspective – the voting is still open if you want to vote for your favorite mobile interface, please do so.

In Conclusion …. 3 Tips for Canadian SMBs on Mobile Thinking

1) Make sure your content is mobile enhanced on your website URL (talk to your web design company)

2) Make sure your content is distributed in YellowPages.ca and Google (this will give you the majority of coverage and at this point is included in both offerings, no need to pay extra)

3) In your analytics, track the number of mobile views (you will probably be surprised at the increasing number of your customers who are accessing your basic business data via mobile).

Overtime as the mobile space heats up, this simplified strategy will change, but for now, keep it simple, prep your content and start to monitor usage.

Which is the Best Canadian ‘Mobile Web’ Local Search Product for the iPhone?

Well it is Friday night and I had another week of travelling. This week I was down at the Chirp Conference (first developers conference for Twitter) in San Francisco. The team at TechCrunch did a great job of covering the conference, here are some articles to check out if you have not already:

Twitter has 105,779,710 Registered Users, Adding 300K A Day
Twitter Adds Places To Its Geo-Tweets, Just Don’t Call It A Check-In
Live From Chirp: Twitter’s Platform Roadmap
Ev Explains Twitter’s Move Into Mobile Apps: “Otherwise We Are Failing Users”

So enough about Chirp, this has been covered extensively this week.

While I am waiting for my wife I was playing with my iPhone, actually wishing I had an iPad (after the Chirp conference and speaking to a number of people about their iPads, I am convinced that I need to buy one, but that for another day). Back to my iPhone – I was playing with Mobile Web, not iPhone applications and I got to wondering about the Mobile Web experiences for Canadians?

So here is what I did.

I visited the following sites through my Safari browser on my phone. Google.ca, YellowPages.ca, Yahoo.ca, and 411.ca. I tried to visit yelp.ca, but it gave me their actual website, not their mobile enhanced so they are not included.

I then entered the exact search term “restaurants toronto” for each site and was presented with their results. The screenshots below are the results page for each of the above websites. Check them out yourself.

So here is what I want to know? Based on the screenshots below for the search “restaurants toronto” and nothing but the screenshots below, which mobile application provides the best results? I am going to leave it as best results, you decide whether best results mean content, look and feel or brand loyalty.


In alphabetical order:

411.ca
411.ca Mobile Web - Restaurants Toronto

Google Web
Google Web - Restaurants Toronto Search

Yahoo Web
Yahoo - Restaurant Toronto Search

YellowPages.ca
YellowPages.ca - Restaurants Toronto Search

One more screenshot from an application that I am testing on my iPhone (it is not available to the general public yet) called Urbanizer, mood based searching. This application is going to rock. You can subscribe to get notified when it is available in the app store.

Urbanizer
Urbanizer - Restaurants Toronto
Urbanizer - Restaurants Toronto

If we are missing your favorite mobile web application, put the URL in the comments, I would be happy to add it to this post.

Google Chrome Users Show 254% Increase in Adsense Revenues

The following data points relate only to my personal blog, Darby Sieben, but I find it interesting that Google Chrome is increasing in terms of usage but more fascinating is the growth related to Google Adsense Revenues from Chrome users. This comparison is from Q2 to Q3 of 2009.

Here are the stats from Q2 to Q3:

Google Adsense Revenue by Browser

Some observations:

Internet Explorer continues to loseWeight Exercise market share. Firefox also lost market share while Safari and Chrome have increased. From a revenue perspective, IE users are over producing in revenue compared to usage, while we see a massive drop from Firefox users and a drop from Safari users. Chrome users are over producing in revenue relative to market share.

So what does this mean?

Perhaps FF users are getting more savvy in ad blocking. If so, should websites tailor their sites specifically to Firefox users who use ad blocking? Based on this small subset of data, are Chrome users more engaged with Adwords and is this the main driver behind Google investing in the browser wars? If you are a website owner, should you encourage people to stay with IE – they seem to be the ones generating the revenues?

Of course this sample size is way to small to make any broad conclusions, but I found them interesting and wanted to share. Also, if you monetize your site using Google Adsense, what do your stats tell you? Are you seeing a similar trend or something completely different?