Category Archives: Mobile

How do users conduct searches on mobile devices?

In another landmark study published by Mediative, we have released our long-awaited paper on how users use mobile search. This in-depth eye-tracking and research study is important for any brand or direct response advertiser to maximize their digital marketing efforts.

You can download your free copy at Mediative.com. CLICK HERE

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Mediative – Mobile Search Info Graphic

You can download the above infographic here.

Yellow Pages Acquires Juice Mobile

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During my 10-years with Yellow Pages Canada, I have had the opportunity to be involved with many acquisitions, ranging from SuperPages, AutoTrader, RedFlagdeals to name just a few. Having identified this opportunity and being part of the core team leading this acquisition, I am very excited to see that we have completed the transaction to acquire Juice Mobile. See official press release.

As stated by Julien Billot, this acquisition is very complimentary to our existing business units and will further help us transform ourselves into Canada’s leading “Canadian owned” digital company servicing both small and medium sized business as well as our agency partners and their national brand advertisers.

Here are some online writings from various sources about this acquisition.

MarketingMag – Yellow Pages Acquires Juice Mobile
ITBusiness – Yellow Pages acquires Toronto-based Mobile Advertising firm Juice Mobile
MediaPost – Yellow Pages in Canada acquires Juice Mobile for Programmatic Technology
MobyAffiliates – Yellow Pages acquires Juice Mobile for $35M
Financial Post – Yellow pages deal applauded, but stock downgraded on valuation
Media in Canada – Yellow Pages snaps up Juice Mobile
BIA Kelsey – Juice Mobile Drives Yellow Pages Canada Deeper into Programmatic

The 9 iPhone applications that I use every single day of the year

Looking back at 2012 I received a lot of questions regarding what apps I use on my iPhone. Like everybody, I have my list of favorite applications but as I reflect on 2012 I started thinking about which apps I use on a daily basis and are now part of my daily activity. That list is much shorter than apps that I like.

I have broken this blog post into 2 sections. The first section covers the applications that I use every day and yes that means 365 days per year. The second section covers applications that I are my favorites and help me solve specific problems but do not fall into the 365 days per year usage category.

For the purposes of my top list I am not including the default apps of Mail, Message, Calendar and Clock that I use daily.

5 Additional iPhone Apps that I use everyday of the year

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FourSquare

What I like about it: Foursquare is my historical view of places I have been. I use it daily to help me solve 3 specific use case; 1) it helps me remember some of the great restaurants I have been to and which ones I want to go back to in the future, 2) I use it to discover new restaurants that I want to visit based on my friends checkins/tips as well as the foursquare community and 3) it is always fun to save some money by taking advantage of FourSquare specials.

My tip for new users: there is an option in FourSquare to share your checkins on Facebook and Twitter. I recommend that you don’t post all your mundane regular checkins but instead reserve it for travel locations and unique places you visit. This way you don’t upset your friends or followers.

Some data points on my FourSquare usage. If you check out my tripsQ page (http://tripsq.com/darbysieben) – you will notice that as of this posting date I have travelled 481K kilometers. Other data points, I have been using FourSquare for the past 1060 days and have compiled 5507 checkins during that time.

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Waze

What I like about it: Crowdsource traffic conditions and turn by turn navigation. My use cases; 1) when at home keeps me up to date on travel times and gives me recommendations if I should change my regular routes, 2) when I travel and rent a car my go to app for turn by turn directions and the ability to accurately predict my ETA to my location and 3) when I take a taxi this app keeps the cab driver honest and has saved my money in the past when taxi drivers want to take me on a different route.

My tip for new users: Carry a charger in your car. This app, if you run it all the time like I do, drains the battery just like any turn by turn / map navigation app for the iPhone. Second find a good spot to mount it in your vehicle. I am lucky as both my vehicles allow me to mount right behind my steering wheel.

Some data points on my Waze usage. I started using it everyday in Q3 of this year. So far I have posted 122 alerts for other drivers and have racked up 8810km’s in driving data.

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Zite Personalized Magazine

What I like about it: This app keeps me up to date with all the industry news that I require to do my job as well as personal interests that I want to stay on top of. My use cases; 1) its my primary news feed – nuff’ said and 2) is the primary tool that I use to populate my twitter account twitter.com/darbysieben.

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Google Chrome

What I like about it: I do a lot of searches and viewing of websites on my iPhone. For me, Google Chrome is much better than the default Safari browser. My reasons for stating this; 1) syncs with my Google account so that I can move from desktop to iPhone and have my search history/bookmarks move with me, 2) search within the URL browser – I hate the fact that on Safari you have a website URL entry and then a separate search entry box and 3) faster – although I don’t have any concrete numbers to validate this, it appears to be faster.

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Facebook App

What can I say about facebook; it’s always nice to stay up to date with friends and family.

Here is a list of other apps that I use regularly and solve specific needs.

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Messing Around With QR Code Generators and QR Code Usage in Canada

I will be in Boston attending ILMEast at the end of this month (March 25-28). I am seriously contemplating not bringing business cards to this event. Instead I am thinking of bringing only one card that contains a QR code with all my vCARD information and give this to people to scan with their smartphone. Of course I also use the LinkedIn and Bump apps which are both great ways to share contact information.

My motivation in taking this approach is three-fold,

  1. I don’t really need to be carrying more stuff with me when I travel,
  2. It is a convenient feature for potential contacts as they no longer need to enter my information manually
  3. I have to believe their is a positive environmental impact of not using business cards.

What do you think? Would you consider not bringing business cards to an event or conference?

QR Code Generation

A really interesting site that allows you to make a QR code that links to practically any source such as a vCard, webiste, email, Google Maps location, twitter account, etc. is QRStuff.com. Here is my QR Code that will take you to my LinkedIn profile.

QRCode to Darby Sieben's LinkedIn Profile

QRCode to Darby Sieben's LinkedIn Profile (Scan it for yourself)

If are you looking for a quick and easy way to create a QR code, this is a great site to start with.

Canadian QR Code Data

Of course the first question any marketer is going to ask is what is the usage. I have some data that I compiled from the US that shows what people are using QR Codes for. I also have some Canadian Data of QR Code usage.

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