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June 6, 2010  

Hierarchy of Social Media Influence

Here is the hierarchy of social influence according to the new report from Harris Data.

Interesting to see professional sources so highly rated.

1) Friends and Family

2) Reviews from newspapers and magazines

3) One’s broader social network

4) Other blogs and forums

5) Celebrity review ( most influential on 18-34 years old )

Read the full post on Greg Sterling’s blog

PS – I on the runway in Toronto leaving to New York for the CM Summit and using WordPress for the iPad to post this, works not too bad except for the fact that it won’t let me paste in the post.

If you use word press for the iPad and have a solution to the paste option in a post let me know.

Follow-Up – never did get the links working in the WordPress App. Had to switch to safari to add the reference links. This was a little frustrating as well as editing was more difficult than I thought in the editor window.

March 20, 2010  

First Look – Screenshots of the new YellowPages.ca

Last week I had the pleasure of posting screenshots on the new YellowPages.ca iPhone Application launch – check out that post to see those pictures, this week I get the pleasure of posting screenshots on the new YellowPages.ca.

Canada’s Largest Online Directory has just launched its most ambitious release. This release includes some new features that are sure to please users. I will follow this posting up with a more detailed look at the new features, but here are some screenshots and highlights.

Of course the best way to experience this new platform is to check it our yourself at YellowPages.ca.

New YellowPages.ca Home Page

You will notice some new features on the home page. Type-ahead, links to Deals, provided by RedFladDeals.com and new Dining Guide provided by Restaurantica.com.

New YellowPages.ca Home page

Deals from RedFlagDeals.com

Deals Provided by RedFlagDeals.com

Dining Guide by Restaurantica.com

Dining Guide by Restaurantica.com

New Search Results Page

Here I did a search for Restaurants in Calgary.

Restaurant in Calgary Search

On this page, notice a few items. At the top of the screen – towards the right hand side you will notice that I am now logged into YellowPages.ca using my Facebook Account. You will want to do this as this is what is going to allow you to rate and review businesses.

Logged in Using Facebook Connect

Another neat feature is when you have a listing that has lots of individual listings in a city, for example, big chain restaurants. Here is a search for Restaurants in Toronto and you will notice the listing for Mandarin Restaurant expanded to show me locations.

Mandarin Restaurant Listing in Toronto Expanded to Show All Listings

New Merchant Page With Ratings and Reviews

Here is a search for Monty’s Crab Shack in Calgary.

Monty's Crab Shack

If you are the first to review this business, select the review this business icon and you will be presented with the following pop-up window:

Monty's Crab Shack Reviewing

Finally if you are looking at a listing that does not contain any enhanced content information, YellowPages.ca will suggest other places that are similar that contain enhanced information. Here is a search for Badass Jacks Subs and Wraps in Edmonton.

Similar Businesses to Badass Jacks and Subs in Edmonton

Focus on Mobile

New YellowPages.ca Mobile section featuring direct access to all the popular device applications such as iPhone, Blackberry, Android and Palm.

YellowPages.ca Mobile Application Centre

The Video Channel continues to get it home page exposure and is fast becoming the source of local video searches in Canada. Check out my original post for YellowPages.ca Video Channel Get Home Page Exposure.

In my opinion, the Online Services team at Yellow Pages Group did a great job pulling this together. From my perspective, always great to working with a team of incredibly talented individuals who can make big projects like this happen. I am proud of their work.

So what do you think?