Since the launch of this application, we have seen a growing numbers of users from across Canada share their opinions on restaurants, bars, dentists, health spas and this is a way to say thanks for those users to keep sharing their opinion with friends and family.
On a personal note, I appreciate that my blog has been very quiet in the last couple of months and for everybody who emailed me asking me what’s up – thanks for emails and your concern.
Besides being extremely busy in my position of Director of Online Services for Yellow Pages Group, I also made a move from Toronto to Calgary. Although the transition went extremely smooth, it is quite a ride to pick up your life and move over 3000 km’s.
Anyway, I will be regularly contributing again, with more of a focus on what is being launched by the YellowPages.ca Labs Development Team as we continue to produce some great work in helping Canadians buyers connect with sellers.
So what is the determining success in developing a facebook application? In the facebook world it really comes down to the number of installs of the application and more importantly the number of daily active users. At the bottom of this post, I will share some numbers on local search applications in facebook.
Before I get into small application numbers, I want to highlight a feature about the YellowPages.ca application – building your own lists to share with friends and then map your lists. This application allows a user to create lists for private, semi-public and public on pretty much any topic. Here are some public user created lists:
Favorite Restaurants in Calgary – Map List.
Favorite Sports Stores in Montreal – Map List.
Favorite Toronto Restaurants – Map List.
Great Restaurants in Port Perry – Map List.
Places to Eat in Ottawa – Map List.
Some interesting lists, including one for my favorite places to eat in Ottawa.
Back to numbers of successful application usage. I grabbed these numbers from Adonomics.com, which aggregates usage on facebook applications. Here are some stats regarding application usage on facebook. Numbers are as of today.
The most successful application, in terms of installs is SuperWall with just under 43M installs and a daily active usage of 2%.
Funwall has the most active users at 1.8M from a total install base of 36.5M and a daily active usage of 5%.
Scrabulous (now being sued by Hasbro) has 3.9M installs and daily active usage of 506K or 13%.
So what about local search applications? First, from an expectation perspective, they are not even close to the above numbers. Facebook is still, at its core, a platform of entertainment. However, it is interesting to see how some of the local search player applications fair-out:
Yell Socialiser (UK) – 500 installs, 2 daily active users (0%)
Praize’n'raze (CDN and US) – 950 installs, 57 daily active users (6%)
YellowPages.ca (CDN) – 667 installs, 40 daily active users (6%)
Local Picks (Global) – 1.1M installs, 3349 daily active users (0%)
Lolodex (US) – 2800 installs, 15 daily active users (0%)
Currently at the Kelsey Conference in LA and had an enjoyable time listening to Chamath Palihapitiya, VP Product Marketing and Operations for Facebook. He was speaking about facebook and its product with respect to advertising – I am currently doing some testing and will have a future post on my findings with respect to their ad platform from a Canadian perspective.
Anyway, here were some of the stats regarding the growth of facebook.com that I found very interesting and impressive:
55 million active users (usage in the last 30-days)
250,000 new users a day
doubling every 6-months
over 50% of users are returning everyday
70+ billion page views per month
end of 2007 – 1 trillion page views per year
40+ page views per user per day
This is a follow-up on a post that I did back on July 19 – titled “YellowPages.ca Launches Facebook Integration for Local Businesses” in which I profiled that yellowpages.ca had included facebook as part of their save and share functionality. However, in September, yellowpages.ca expanded one step further by integrating the “add to facebook” directly into the search results as well as the merchant page for each and every business in Canada.
Here are some screen shots of what this looks like. I used my mom’s business in Calgary called TheBraLady.ca. Here are the steps of how I got these screen shots:
First visit yellowpages.ca and do a search for bras in calgary. This actually loads a full page of results, but I captured just the result listing. As you can see, from the listing level you can add to facebook.
If you click on the company name this loads the merchant page for TheBraLady.ca. As you can see from the following screen shot there are two locations where you can “add to facebook” including the logo in the top right hand corner. Sorry for the small size – click on the link above to see the live version.
This is what it looks like inside of facebook.
As far as I know this is one of the first times that a company has allowed every single business in a country the ability to brand itself inside facebook – if you know of another integration – please send me a comment.
From a user perspective this is a great way to share a meeting location since all the merchant pages on yellowpages.ca have a map – when an address is available. From a small business perspective – this is a great opportunity to brand yourself within facebook.
Imagine – you set up a small business profile in facebook and invite your customers to connect to you. Why would they do that – because you are going to send out messages, promotions, coupons, etc. You use the add to facebook functionality to continue to update your friend list of these promotions. There is very little investment to make this happen and you potentially create a great viral tool.
If I had a small business – I would definitely take advantage of the many opportunities that could come from this integration. But that is just me – I tend to think a little differently.