This is a first comparison of before and after screenshots of the new expanded relationship between Yahoo! Canada and Yellow Pages Group using YellowAPI to power Yahoo!’s local search in Canada. Yahoo and YPG have had a pretty long standing relationship in Canada that started with a customized version of YellowPages.ca built for Yahoo! users back in 2007. You can see this in action at Yahoo.YellowPages.ca. Then Yellow Pages Group provided it basic listing data to Yahoo for Yahoo! local property which was located at Ca.Local.Yahoo.com (NOTE; this URL now redirects to yahoo.yellowpages.ca). Then last March – Yahoo! Canada integrated with YellowAPI to provide local results for its mobile users, you can see my blog post, [Screenshots] Yahoo Mobile Integrates with YellowAPI. And rolling out now is the new integration of YellowAPI powering the local search results in Yahoo! web search and with the links going to Yahoo’s customized version of YellowPages.ca.
Click on any of the images below to see the full screenshot.
I also encourage you to visit Yahoo.ca and enter a local search query such as dentists in toronto, restaurants in calgary, etc. and play with this integration yourself.
Dentists in Toronto (Before)
Dentists in Toronto (After)
Restaurants in Calgary (Before)
Restaurants in Calgary (After) – Note the reviews, this is coming from YellowAPI
Lawyers in Montreal (Before)
Lawyers in Montreal (After)
Sushi in Vancouver (Before)
Sushi in Vancouver (After)
So what do you think of this new integration?
The last couple of months have been extremely busy on the business development front at Yellow Pages Group, hence my lack of posting. However, one integration that we have completed and launched is with Yahoo Mobile where we integrated YellowPages.ca data through our YellowAPI platform. This is a great win for Yahoo users and a great win for YPG advertisers.
Here is a walk through:
If you have not already, check out Yahoo on your iPhone. You can do this by typing in Yahoo.com or Yahoo.ca or going directly to m.Yahoo.com. You will land at the following home page:
If this is the first time you visit this page, Yahoo will ask you to use your location. If you select yes, it will use your current default location. Now you have two search options –
1) type in any local query, such as Dentists or
2) type in Dentists, Location if you want to search outside of your location.
Next you will be presented with the local results. Note: yahoo did a great job of detecting local intent queries, meaning, that in the above example for Dentists – the local results are at the top of the page, whereas if you searches for Britney Spears, you would not see any local results provided by YellowPages.ca.
At the search results level you have 3 options. First option is to click on the company name to get more details (see screenshot below), second option is to call the business directly or third option is to see more results.
If you select the first option you are automatically redirected to mobile.yp.ca (which is the mobile enhanced version of yellowpages.ca) where all the content, ad, video, pictures, maps, etc. are mobile optimized.
So what do you think of this integration?
Well it is Friday night and I had another week of travelling. This week I was down at the Chirp Conference (first developers conference for Twitter) in San Francisco. The team at TechCrunch did a great job of covering the conference, here are some articles to check out if you have not already:
– Twitter has 105,779,710 Registered Users, Adding 300K A Day
- Twitter Adds Places To Its Geo-Tweets, Just Don’t Call It A Check-In
- Live From Chirp: Twitter’s Platform Roadmap
- Ev Explains Twitter’s Move Into Mobile Apps: “Otherwise We Are Failing Users”
So enough about Chirp, this has been covered extensively this week.
While I am waiting for my wife I was playing with my iPhone, actually wishing I had an iPad (after the Chirp conference and speaking to a number of people about their iPads, I am convinced that I need to buy one, but that for another day). Back to my iPhone – I was playing with Mobile Web, not iPhone applications and I got to wondering about the Mobile Web experiences for Canadians?
So here is what I did.
I visited the following sites through my Safari browser on my phone. Google.ca, YellowPages.ca, Yahoo.ca, and 411.ca. I tried to visit yelp.ca, but it gave me their actual website, not their mobile enhanced so they are not included.
I then entered the exact search term “restaurants toronto” for each site and was presented with their results. The screenshots below are the results page for each of the above websites. Check them out yourself.
So here is what I want to know? Based on the screenshots below for the search “restaurants toronto” and nothing but the screenshots below, which mobile application provides the best results? I am going to leave it as best results, you decide whether best results mean content, look and feel or brand loyalty.
In alphabetical order:
One more screenshot from an application that I am testing on my iPhone (it is not available to the general public yet) called Urbanizer, mood based searching. This application is going to rock. You can subscribe to get notified when it is available in the app store.
If we are missing your favorite mobile web application, put the URL in the comments, I would be happy to add it to this post.