New YellowPages.ca Mobile Application Available
Available as of this morning in the iTunes Store is the brand new YellowPages.ca mobile application for finding businesses and people with some cool new features, such as auto category selection, map based viewing of results, more added content and a completely brand new user interface.
Here are some screenshots of the application:




In November I posted on my blog and update on the fact that there were over 1/2 Million downloads and 3 reasons why Canadian love this application (click to read the original post). This release of the application stays consistent with those 3 reasons which include;
Simplicity – this version of the application remains true to its core of key functions that allow a user to get to the information they need.
Content – with a focus on videos, photos and more content coming soon, it displays the information that users want to see to help them make better decisions
Usability – with this upgrade comes a more user centric focus.
What do you think? Does this application hit the mark? Would be interested to hear your comments.
iPhone Application – Canadian People Finder Now Available
Canada’s original find a person website, Canada411.ca is now available on through iTunes for your iPhone and iPod. Just like your white pages, this application allow you to search for any person in Canada, coast to coast.
Features include:
- two search boxes, who and where (search by city keyword, neighborhood or GPS search)
- search businesses nearby a person’s location
- save information in your MyFavs or your Address Book
- application features business search with additional enhanced information
- Canada’s only integrated business and people Reverse Look-up Feature
Available for free. Click here to launch your iTunes.
A Canadian First – Blackberry Application Featuring People Search
Released over this past weekend was a very cool blackberry application from Yellow Pages Group. The application can be downloaded directly to your blackberry at InstallYP.ca/Blackberry (http://installyp.ca/blackberry) – please note that this link is blackberry specific, if you try to access through a web browser it will tell you that your devise is not supported.
This application features the leading directory services in Canada, YellowPages - for finding a business, Canada411 for finding a person, and a blended Reverse Lookup for finding both people and businesses.
Compatible with the newest blackberries and backward compatible to previous generations, this application automatically detects your device and installs the features that are compatible. For example, GPS search is enabled on devices with GPS, non GPS blackberries won’t see this option.
Lastly, the application auto detects your language settings and is available in French and English – pretty cool stuff.
Some of the high-level features include:
- tab between Business, People and Reverse Lookup
- save listing information through MyFavs or directly to your blackberry address book or both
- people search with integrated find businesses nearby (surprise your date with flowers on the way)
- GPS search (for devices where this is enabled)
- direct connect to Voice Search (no charge usage) if you are on the go
Application is completely free to download and overall is pretty cool and puts the most up to date Business and People information in Canada at your fingertips.
If you are interested, check out other neat local Canadian search applications.
Harper, Dion, Layton, Duceppe and May … A Online Directories View of Canada’s Political Leaders
The last week in Canada has been one heck of a political ride with the economic update leading to a coalition opposition looking to take power from the reigning Conservative government. If you want to read about the full week of details, check out The Globe and Mails Political section.
Got me wondering, with these 5 political leaders in a history making battle, what would Canada’s leading directories tell us about these political leaders and their names.

To recap, here are the players (there names link to Wikipedia, if you want to read more about them):
Stephan Harper, Conservative Leader and Current Prime Minister
Stéphane Dion, Liberal Leader and Proposed New Prime Minister
Jack Layton, Leader of The New Democrats
Gilles Duceppe, Leader of the Bloc Québécois
Elizabeth May, Leader of the Greens
Now that we have the players, what can we learn about their last names?
Let’s start with Canada 411, Canada’s most used people finder directory. I will conduct a search for each political leaders last name within the country and the top 2 provinces that contain that last name. Here are the results (if you want to see the full results, click on the name below):
Harper in Canada – 3150 results with the most coming from Harper in Ontario (1505) followed by Harper in British Columbia (476).
Dion in Canada – 13,042 results with the most coming from Dion in Quebec (10,979) followed by Dion in Ontario (1065).
Layton in Canada – 395 results with the most coming from Layton in Ontario (134) followed by Layton in Alberta (105).
Duceppe in Canada – 100 results with the coming from for Duceppe in Quebec (99) followed by Duceppe in Alberta (1).
May in Canada – 12,260 results with the most coming from May in Ontario (5017) followed by May in Quebec (2481).
Now, let’s turn our focus on business searches searches using YellowPages.ca – Canada’s Most Used business directory. For these searches, we have filtered based on businesses that contain the last name of our 5 political leaders along with the top 2 most references business categories. Here are the results:
Harper in Canada – 156 results with the most common business heading being Engines-Diesel (12) and Lawyers (12) followed by General Contractors (6).
Dion in Canada – 436 results with the most common business heading being Dentists (22) followed by Auto Repair Garages (21).
Layton in Canada – 37 results with the most common business heading being Dentists (5) followed by Lawyers (3) and Roofing Contractors (3).
Duceppe in Canada – 6 results with the most common business heading being Theaters (3) followed by Lawyers (2).
May in Canada – 1734 results with the most common business heading being Lawyers (54) followed by Restaurants (50).
So there you have it, the 5 political leaders in Canada looked at from the view of Canada’s directories.
Check out Canada’s Top 20 Surnames Dissected if you are interested in more numbers.
Canada’s Top 20 Surnames Dissected
UPDATED: January 1, 2013 with data from top cities.
Ever wonder what are the most common names and Canada and how many people are listed in the White Pages in Canada who match those surnames. I figure there are at least a few of you who would be interested in this information, so here it is.
This list of top 20 common Canadian surnames was pulled from Wikipedia and in the order listed there.
| Surname | Canadian Count | Matched Search Page |
| Li | 71,074 | Li in Canada |
| Smith | 61,302 | Smith in Canada |
| Lam | 41,402 | Lam in Canada |
| Martin | 41,474 | Martin in Canada |
| Brown | 38,303 | Brown in Canada |
| Roy | 35,665 | Roy in Canada |
| Tremblay | 39,343 | Tremblay in Canada |
| Lee | 28,343 | Lee in Canada |
| Gagnon | 30,429 | Gagnon in Canada |
| Wilson | 25,984 | Wilson in Canada |
| Clark | 25,358 | Clark in Canada |
| Johnson | 24,635 | Johnson in Canada |
| White | 22,726 | White in Canada |
| Williams | 23,713 | Williams in Canada |
| Cote | 26,781 | Cote in Canada |
| Taylor | 22,372 | Taylor in Canada |
| Campbell | 21,874 | Campbell in Canada |
| Anderson | 21,229 | Anderson in Canada |
| Chan | 20,995 | Chan in Canada |
| Jones | 21,384 | Jones in Canada |
Turns out that Wikipedia is pretty darn close in terms of the order of the top 20 surnames.
On a personal note, if you conduct a search for my last “Sieben in Canada” there are 412 of us listed in the Phonebook.
SECTION UPDATED
New for 2013, I thought I would expand the above list to see where those top 20 surnames rank in terms of some of Canada’s top cities.
Here is the data:
| Surname | Toronto Count | Matched Search Page |
| Li | 7,082 | Li in Toronto |
| Smith | 2,902 | Smith in Toronto |
| Lam | 1,805 | Lam in Toronto |
| Martin | 1,880 | Martin in Toronto |
| Brown | 2,323 | Brown in Toronto |
| Roy | 327 | Roy in Toronto |
| Tremblay | 57 | Tremblay in Toronto |
| Lee | 3,331 | Lee in Toronto |
| Gagnon | 71 | Gagnon in Toronto |
| Wilson | 1,351 | Wilson in Toronto |
| Clark | 1,397 | Clark in Toronto |
| Johnson | 1,000 | Johnson in Toronto |
| White | 1,068 | White in Toronto |
| Williams | 1,714 | Williams in Toronto |
| Cote | 66 | Cote in Toronto |
| Taylor | 1,152 | Taylor in Toronto |
| Campbell | 1,230 | Campbell in Toronto |
| Anderson | 786 | Anderson in Toronto |
| Chan | 3,190 | Chan in Toronto |
| Jones | 1,129 | Jones in Toronto |
Let’s take a look at the results for Montreal
| Surname | Montreal Count | Matched Search Page |
| Li | 1,977 | Li in Montreal |
| Smith | 429 | Smith in Montreal |
| Lam | 2,154 | Lam in Montreal |
| Martin | 1,635 | Martin in Montreal |
| Brown | 288 | Brown in Montreal |
| Roy | 1,806 | Roy in Montreal |
| Tremblay | 2,188 | Tremblay in Montreal |
| Lee | 391 | Lee in Montreal |
| Gagnon | 1,671 | Gagnon in Montreal |
| Wilson | 171 | Wilson in Montreal |
| Clark | 175 | Clark in Montreal |
| Johnson | 204 | Johnson in Montreal |
| White | 170 | White in Montreal |
| Williams | 232 | Williams in Montreal |
| Cote | 1,435 | Cote in Montreal |
| Taylor | 137 | Taylor in Montreal |
| Campbell | 138 | Campbell in Montreal |
| Anderson | 111 | Anderson in Montreal |
| Chan | 465 | Chan in Montreal |
| Jones | 167 | Jones in Montreal |
And finally the results for Vancouver
| Surname | Vancouver Count | Matched Search Page |
| Li | 1,981 | Li in Vancouver |
| Smith | 438 | Smith in Vancouver |
| Lam | 556 | Lam in Vancouver |
| Martin | 231 | Martin in Vancouver |
| Brown | 274 | Brown in Vancouver |
| Roy | 30 | Roy in Vancouver |
| Tremblay | 17 | Tremblay in Vancouver |
| Lee | 1,322 | Lee in Vancouver |
| Gagnon | 15 | Gagnon in Vancouver |
| Wilson | 207 | Wilson in Vancouver |
| Clark | 214 | Clark in Vancouver |
| Johnson | 219 | Johnson in Vancouver |
| White | 138 | White in Vancouver |
| Williams | 180 | Williams in Vancouver |
| Cote | 10 | Cote in Vancouver |
| Taylor | 204 | Taylor in Vancouver |
| Campbell | 205 | Campbell in Vancouver |
| Anderson | 186 | Anderson in Vancouver |
| Chan | 1,504 | Chan in Vancouver |
| Jones | 196 | Jones in Vancouver |
So the question is – how many people are listed with your last name? Enter your name below and hit “Find”, this will launch a new search browser and look in the right to see how many people match your surname.
Related Links:
Interested in seeing how popular your surname is in the United States? Check out the link provided to PBS.org.
YellowPages.ca Launches Affiliate Program in French and English
YellowPages.ca has launched its affiliate program. This program has all the standard IAB sizes for search bricks, the ability to select between YellowPages.ca stand-alone or YellowPages.ca and Canada411.ca integrated bricks in both French and English.
A versatile program for any website that has local traffic in Canada and definitely one program to look for. Currently the program is invite only, so if you are interested in joining – send me your website via my comments and I will forward directly to the affiliate manager.
For full program details – please visit Affiliates.YellowPages.ca.
You can see an working example at CanadaEast.com.
Here are some examples of the types of search bricks you can select – note I will only display bricks that fit within my blog. The affiliate program contains all the major search brick sizes including; 234×60, 728×90, 468×60, 180×150, 300×250, 336×228, 250×250 and 300×140.
180×150 – English YellowPages.ca Search Brick

300×250 – English YellowPages.ca and Canada411.ca Search Brick

336×228 French PagesJaunes.ca Search Brick

250×250 French PagesJaunes.ca and Canada411.ca Search Brick




