Power of Reprints
When your business does television, radio, newspaper or magazine advertising are you getting all the value from it? When your campaign is done, do you just forget about it and start planning the next one? Does your business have a process where by you extend your intial advertising in the form of reprints? Read More…
Interactive e-Newsletters
Interactive e-Newsletters, when used properly, can stimulate sales and generate awareness for your brand. By interactive, I mean newsletters that engage their readers and cause them to act. Below are two really good examples of e-Newsletters and how they can be used to generate action on the part of their respective users. Read More…
Taking a Page from the Investment World for your Directory Advertising
When investing in mutual funds, what are the most important things you consider? First you probably determine your risk tolerance level, your long-term objectives, and then you match those to the funds that properly represent your objectives the most.
For example, if you are a conservative investor you are likely going to be investing in mutual funds that are Weighted to bonds and income products. If you are an aggressive investor, you are most likely investing in more equity products. Read More…
Radio and Internet: A Local Company Doing It Right
I often get asked the question, can radio and the Internet work together?
The answer is a resounding yes. Radio and the Internet compliment each other as much as TV and the Internet do it terms of cross media power.
I want to talk about a Calgary company that I believe is doing a stellar job with their current radio campaign on QR77. The company is Greg Martineau Projects. Read More…
Trademark Infridgement
Planning to incorporate a competitor’s trademark into your pay per click campaign, meta tags, or search engine optimized services? I recommend against it.
Some still consider the Internet to be the wild west, where basically you can get away with anything provided you don’t caught. Although in many cases, businesses are getting away with trademark infringement, eventually they will caught. Read More…
Power of Front Page Placement
How important is it for your business to have home page placement on a top rated web site on the Internet? If your plan is to achieve higher Google placement, then it is worth gold.
Let me explain in more detail. Every month, we place 6 of our clients on the home page of CalgaryPlus.ca under featured advertisers as well as a number of clients who run contests on our network. The link goes to their CalgaryPlus.ca profile URL which ties into their corporate web site. Here are some of the results we have generated for our clients in Google: Read More…
Should I Register a .ca or .com domain name
This is one of the most common questions I get from clients who are starting to build their first presence online, should my company register a .ca or .com domain name.
My recommendation, register both if they are available. Read More…
For Google’s Sake: Are You Writing Your Content for Man or Machine
Have you ever visited a web site, started reading the text and realize you have no idea what is being communicated to you. Have you ever felt that the web site you are reading appears to be written for a machine and not a person? Have you simply clicked away from the appalling web site?
I know I have. Read More…
Interactive Features on a Web Site
Thinking of adding interactivity to your web site? Depending on the use, Interactive elements in a web site can be great additions. Examples include, photo galleries, event calendars, web blogs, information request forms, and many more.
However, adding interactivity can also be a detriment to your web site if not managed properly. The key questions to ask yourself before considering adding these components are: Read More…
Search Engine Keyword Relevance: Fact or Fiction
Keyword relevance is another buzz word floating around the Internet by search engine optimization companies. This is almost as annoying as the ridiculous stat that these same companies when taking about 95% of web users find what they are looking for using the top 8 of 10 search engines. Read More…
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