BBB Seminar: Directory Advertising
Thursday morning I was at the Hospitality Inn doing my presentation on how to create impact with your directory advertising through the Better Business Bureau.
For those of you how could not attend, here is a recap of the presentation. If you would like to discuss in more detail any of the items listed below, call me at 403 228 1800 and I would be happy to discuss the details. Read More…
Are You Letting Sales Slip Away?
I recently read an article by Kathleen Gage with the same title as this post. You can read the full post here. The guts are the article is simply that communication with your customers is critical to increasing repeat sales. The fact that many people have great experiences with a business, but cannot remember your company’s name to refer your services. Read More…
Google Local Canada & Word of Mouth Advertising
Let’s roll back a few months to what Ian Portsmouth of PROFIT Magazine / November 2004 wrote:
“In the first decade of the Web Age, local marketers got off easy. Whether a Main Street business sold hardware or haircuts, having a website was never a make-or-break proposition. If someone wanted your product, they’d notice you as they walked or drove by. If you sold something more rarified, such as fireplace mantles or Swedish massages, then other forms of marketing would probably do. That’s all about to change. On Sept. 21, Mountain View, Calif.-based Google Inc. launched a beta version of Google Local Canada (http://local.google.ca). ” Read More…
Sell Online in Minutes
This service has impressed me that I thought I would share it with all my readers. I get asked the question what is the process for selling products online. In a nutshell it consists of the following stages: Read More…
Local Online Ads to Hit $5 Billion by 2009
“Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion in the U.S. by 2009, with most of that coming in the form of paid search. The firm said the worldwide market will reach $10.9 billion, $5.1 billion of which will be spent in the U.S. $3.4 billion in the U.S. will come from paid search. Almost two-thirds of the spending will come from national brands, according to the group. More of the billings are expected to come from the internet and less from the mobile phone market, as The Kelsey Group downgraded its previous expectations of progress in the mobile market.” Read More…
Why Online Advertising Matters
Did you know that marketers in Canada will spend $164 million in 2005 on online advertising?
With Canada’s current online population at 18.4 million and expected to grow to 19.5 million in 2007, the opportunity for local businesses to really establish their online marketing efforts before their competition do has never been better. Read More…
Banners vs. Pay Per Click – Which is Better
If you ask this question in a room full of web designers you would probably hear them say “pay per click” is better. When asked why, they will usually respond, you only pay when somebody clicks on your ad.
I believe the correct answer is neither one is better, it all comes down to return on investment. If you spent $100 on banners and received $500 in return and spent $100 on pay per click and received $500 in return, does it really matter? Read More…
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