Optimizing your performance – Can SEO companies boost your small business web site’s search engine ranking?
This article featured a client of KS2 Solutions Inc., Sean Kennedy from Pixel Soup Design Group. Contained in this Globe and Mail article by Sasha Nagy is some great insights on search engine optimation and how Sean is using directories, like yellowpages.ca to his company’s advantage. Read More…
New Report Finds Measurable Differences between Internet Yellow Pages and Local Search Engines
Today, I am stepping back to an article published in April of this year. This is from the Yellow Pages Association regarding some research comparing the value of search engines and Yellow Pages directories.
As published by the Yellow Pages Association, “comScore Networks and the Yellow Pages Association(TM) (YPA(TM)) today announced the results of a joint research initiative designed to compare consumer local search behavior on Internet Yellow Pages (IYP) and major search engines. The findings are based on consumer Internet behavior observed in comScore’s panel, which consists of 1.5 million U.S. consumers. Read More…
comScore: Google, Yahoo Tops in U.S. Search in July 2005
Google was the U.S. market-share leader in search for July, with 36.5 percent of all searches, and Yahoo finished a strong second with 30.5 percent, according to research results issued Friday by ComScore Media Metrix, reports CNET .
Yahoo was a strong second for the month; its share of the market was 30.5 percent. Yahoo’s search toolbar remained in the lead, accounting for 51 percent of all toolbar searches. Some 11 percent of all U.S. searches began via toolbars, up from 8 percent in July 2004, ComScore reported. Read More…
Online Real Estate Advertising to Pass Newspapers by 2009
There is some significant research released today about trends with respect to Real Estate advertising and newspapers. According to Borrell Associates’ 2005 Update, Online Real Estate Advertising to Pass Newspapers by 2009. Is this troublesome for our friends in the print world, absolutely.
The Internet has evolved into the most powerful consumer research tool in the entire process of soaring real estate sales. At any given time, the report says about one percent of the adult population is actively seeking a home that they will purchase within the year. In April, nearly 20 percent of the population had visited a real estate site. Read More…
Bubble Burst Onliners’ Status; Second Boom Hasn’t (Yet) Brought It Back
This story was written by Jennifer Nastu, co-editor of MediaBuyerPlanner.com.
In the early days – back when people were saying, “Have you heard of the Internet?” – marketers looked askance at careers in interactive marketing. It was risky and low status. It would take the half-decade from 1993 to 1998 for it to become the hot market that college students everywhere sought to join. In the couple years of the first internet boom, ad agencies paid premiums of 20 percent to hire interactive media buyers, promoted inexperienced account and creative staff and in many cases caused a cultural rift between the new media and the old media experts. Read More…
7 Key Steps to Unshakable Confidence
Do you remember that day? Perhaps it was your first job interview. Perhaps you were speaking to a group for the first time. Maybe you were starting a challenging new career or meeting a special person for the first time. Your throat became dry and your knees wanted to shake.
You were about to leave a place of mental and emotional safety. You were putting your skills on the line and taking a risk. If you were successful, there could be great reward. However, self-doubt was trying to discourage you. Read More…
Key Website Research Highlights Gender Bias
Reported on August 2, 2005 by The University of Glamogan is a first-of-its-kind study proving that men and women really are poles apart when it comes to what catches their eye on the internet.
This is important to consider when developing a new web site or revamping your current online presence. Is your target audience male or is it female? Read More…
Young Canadian surfers cut radio/TV
As reported today in Market Watch, we have proof that young canadians aged 18-34 are spending more time on the Internet than TV or Radio. Now, if your target market is 18-34 year olds and you still use TV or Radio to reach this audience don’t panic yet, but do be very aware of how the Internet is going to change advertising for your business in the upcoming years. Read More…
Online Adspend to Reach $18.9B, Search to Top Display
JupiterResearch announced today that online advertising will continue the steady growth it has seen since 2002, with total revenue growing to $18.9 billion in 2010. Paid search advertising will be critical to this burgeoning growth and will eventually comprise a larger portion of total spend than display advertising. Rich media and streaming media will also see strong growth, generating almost $4.5 billion in 2010, as will classified advertising, which will bring in $4.1 billion.
So as a Calgary Business – what does that mean to you? Read More…
Online Advertising Will Overtake Magazine Advertising
Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online advertising industry today, and analyzed how the market will grow over the next five year at the recent Search Engine Strategies conference in Chicago. He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers presented in the session. Read More…
Connect With Me
