Monthly Archives: November 2005

Hits, Page Views and Unique Visitors – Which Metric Should I Use?

Psst … Did you know that last month my web site had 5000 hits on it? Sounds impressive doesn’t it? Well if they calculate hits, how I calculate hits, most likely it is not that impressive.

One problem with online advertising is that there is still some confusion, and no thanks to traditional media sources, regarding the proper metrics to use when explaining the value of an online property. This article is not about discounting the term “hits”, rather putting it into perspective in terms of what it actually means to your online business and how to use the information.

Before jumping to that, let me explain what the difference is between the terms. Continue reading

Calgary Store Owner Asks : Can I Sell My Fitness Equipment Online?

I was asked a question back in May from one of my clients about whether their were any business cases of companies selling fitness equipment online.

This client sells fitness equipment in Calgary and surrounding area and wanted to expand their operations across Canada through online sales. He indicated to me that the purchase of large fitness equipment can be difficult for people living outside of major urban centres, because they do not have the selection, and even people living in urban centres without access to a truck find it difficult to purchase large fitness equipment.

My response was one of intrigue. Could fitness equipment be sold online? Would their be a market? As it turns out, the client is probably at least 2-years away from accomplishing this, however, it got me thinking about the viability. Continue reading

Protect Your Business from “phishing”

This past Sunday I was watching the CBC program Marketplace and they did a special on the criminal practice of “phishing”. For those of you who are unaware of what this practice is, it is Internet fraudsters who send our emails that look like reputable companies in which they are asking you to provide information about your credit cards, banking, etc. Once they get this information from you, they immediately use it to steal money or your identity.

For example, I have received a number of these emails in the past from what appeared to be the Royal Bank of Canada. The email indicated that I needed to update some of my account information. If you click on the link inside the email, it looks very much like www.royalbank.com, however, if I would have provided my information, Internet fraudsters could have started to steal my money or my identity. This is not reserved just for the banks, emails can come from what appears to be eBay, paypal, credit card companies and any organization that deals with information that can lead a criminal to your money.

As business owners, we have a responsibility to our employees to give them tools to help guard against such criminal activity. Therefore, I have outlined 3 very simple ways that you can use to prevent ever falling victim to a “phishing” scam. Continue reading