What is sure to be another outstanding year for interactive media sales is confirmed by the latest data released by TNS Media Intelligence who are reporting that spending on Internet display ads grew by 13% to $8.3 billion in 2005. Spending on traditional media, including local newspapers, network TV and consumer magazines, continues to lead, but online advertising spending far outweighs spending on national newspapers, outdoor ads and network radio. See chart below from eMarketer.com.
Clearly this trend to spending more money advertising online is a direct result of the declines in traditional media usage. What is important for Calgary based businesses is not to rely completely on search engine marketing as the sole source of Internet advertising spend. Continue reading