Monthly Archives: June 2006

Who Says Small Businesses Can’t Advertise on TV?

Spot Runner

Category: Tool / service

Topic: Puts Your Business on TV

Year created: 2006

Overall rating: 5 out of 5

Content rating: 5 out of 5

Design rating: 4 out of 5

Navigation rating: 3 out of 5

As a small business owner in the past, it was always my dream to advertise on TV. The challenge for most small businesses is not actually the cost of airtime (I rather think TV is fairly cheap CPM), it is the challenge of production.

It will be curious to see how Spot Runner does with this service, but they claim, 3 easy steps to getting on TV:

1) Tell Them About Your Business
2) Customize an already done TV commercial
3) Select your shows where you want to advertise
4) Launch your campaign

Having gone through the process, I can say they might have something here. The TV commercials they provide, you can tell they are of lower quality than the large national brands, however, it is pretty darn good considering.

The service is only available in the US currently, but for all your small businesses in Calgary who want an easy and cheap way to advertise on TV, well time will tell when it comes to Canada, but clearly that day is on its way.

Tags: television

Intuitive Search Capabilities and Structured Results: Only on YellowPages.ca

Next generation technology consolidates Yellow Pages Group’s leadership position in local search.

Visit the Beta Site at – http://beta.yellowpages.ca and compare it to the existing site – http://www.yellowpages.ca.

Here is a great example of the differences between the new site and the old. If a user did a search for “nike in toronto“.

The new platform gives you this result – see result (note: this opens a new browser window)

The old platform gives you this result – see result (note: this opens a new browser window).

The difference is the new platform gives you companies that sell nike as a product, the old platform gives you 2 results of companies that have the word nike in their name.

Montréal (Quebec), June 20, 2006 – Yellow Pages Group (YPG) has developed a unique online search platform, which allows users of YellowPages.ca™ to obtain structured results with unstructured queries. Like other search engines, users will now be able to perform intuitive searches with keywords like products, brands or even landmarks, while obtaining accurate results structured according to the needs expressed in numerous usability studies. Few other search engines deliver structured results like these.

The new, lightweight and uncluttered interface of YellowPages.ca is evolving away from its directory listings format and giving users instant gratification even when they don’t know which keyword to use when conducting a search. Until now, YellowPages.ca was relatively unforgiving if you didn’t know exactly what you were looking for. Not any more. To access the beta version of the new YellowPages.ca search engine, users simply have to visit http://beta.yellowpages.ca or go to the homepage of the current site and click on the beta site link.

Read the rest of the press release at the Yellow Pages Group Corporate website.

Newspaper Online Ad Revenue Surges 35%

Well, I am glad the newspaper industry is getting some positive news – especially as it relates to online. As I have been saying for a number of years already, newspapers need to start to shed their print heritage and focus on delivering their content digitally. As we have seen recently in Canada, CanWest pulling the plug on Dose Magazine, a free weekly magazine targeting a younger demographic – they are now moving purely digitally and I will bet will turn this publication from a loss to a gain on the income statement.

Some have said that I am anti-newspaper, but that was never the case, only that newspapers needed to evolve. Although, I am over 30-years old and proud of the fact that I have never had a newspaper subscription. That being said, the next couple of years are going to be exciting in the media business as more advertising shift their budgets online – watch the Internet advertising pie grow.

As reported yesterday by Eric Sass, Continue reading

MSN.ca Beta’s Local Search in Canada

The buzz around the search community is Local Search and for good reason, the web is getting smaller, and by this I mean, the majority of people purchase products and services within a 15km radius of where they live.

That being said, last year, I profiled Google Local Canada and Word of Mouth Advertising, and really this post is not much
different other than I am looking at MSN.ca’s Local Search.

Once again from a local marketing perspective, most business owners tell me that “word-of-mouth” or “referral” advertising
is the most important form of advertising for them. What MSN.ca Local Search does is brings the address/phone number service directly to users who know the name of the business they are looking for. Continue reading