Next generation technology consolidates Yellow Pages Group’s leadership position in local search.
Visit the Beta Site at – http://beta.yellowpages.ca and compare it to the existing site – http://www.yellowpages.ca.
Here is a great example of the differences between the new site and the old. If a user did a search for “nike in toronto“.
The new platform gives you this result – see result (note: this opens a new browser window)
The old platform gives you this result – see result (note: this opens a new browser window).
The difference is the new platform gives you companies that sell nike as a product, the old platform gives you 2 results of companies that have the word nike in their name.
Montréal (Quebec), June 20, 2006 – Yellow Pages Group (YPG) has developed a unique online search platform, which allows users of YellowPages.ca™ to obtain structured results with unstructured queries. Like other search engines, users will now be able to perform intuitive searches with keywords like products, brands or even landmarks, while obtaining accurate results structured according to the needs expressed in numerous usability studies. Few other search engines deliver structured results like these.
The new, lightweight and uncluttered interface of YellowPages.ca is evolving away from its directory listings format and giving users instant gratification even when they don’t know which keyword to use when conducting a search. Until now, YellowPages.ca was relatively unforgiving if you didn’t know exactly what you were looking for. Not any more. To access the beta version of the new YellowPages.ca search engine, users simply have to visit http://beta.yellowpages.ca or go to the homepage of the current site and click on the beta site link.
Read the rest of the press release at the Yellow Pages Group Corporate website.
Well, I am glad the newspaper industry is getting some positive news – especially as it relates to online. As I have been saying for a number of years already, newspapers need to start to shed their print heritage and focus on delivering their content digitally. As we have seen recently in Canada, CanWest pulling the plug on Dose Magazine, a free weekly magazine targeting a younger demographic – they are now moving purely digitally and I will bet will turn this publication from a loss to a gain on the income statement.
Some have said that I am anti-newspaper, but that was never the case, only that newspapers needed to evolve. Although, I am over 30-years old and proud of the fact that I have never had a newspaper subscription. That being said, the next couple of years are going to be exciting in the media business as more advertising shift their budgets online – watch the Internet advertising pie grow.
As reported yesterday by Eric Sass, Continue reading
The buzz around the search community is Local Search and for good reason, the web is getting smaller, and by this I mean, the majority of people purchase products and services within a 15km radius of where they live.
That being said, last year, I profiled Google Local Canada and Word of Mouth Advertising, and really this post is not much
different other than I am looking at MSN.ca’s Local Search.
Once again from a local marketing perspective, most business owners tell me that “word-of-mouth” or “referral” advertising
is the most important form of advertising for them. What MSN.ca Local Search does is brings the address/phone number service directly to users who know the name of the business they are looking for. Continue reading