Video is definately making its mark in Canada with a number of local search sites launching video products. Companies such as Yellow Pages Group on YellowPages.ca, GoldBook, Canpages all have video products available to their customers.
Of particular note in this post is the ability to embed these videos into 3rd party websites. For end customers this is a great way to leverage the video service on their own websites to generate a richer experience for customers who might type their URL directly. This service is available on YellowPages.ca. Under any video you can select “embed”, grab the code and place it on your website.
Here are some examples of local business video ads (embedded from YellowPages.ca):