Monthly Archives: November 2009

Google Chrome Users Show 254% Increase in Adsense Revenues

The following data points relate only to my personal blog, Darby Sieben, but I find it interesting that Google Chrome is increasing in terms of usage but more fascinating is the growth related to Google Adsense Revenues from Chrome users. This comparison is from Q2 to Q3 of 2009.

Here are the stats from Q2 to Q3:

Google Adsense Revenue by Browser

Some observations:

Internet Explorer continues to loseWeight Exercise market share. Firefox also lost market share while Safari and Chrome have increased. From a revenue perspective, IE users are over producing in revenue compared to usage, while we see a massive drop from Firefox users and a drop from Safari users. Chrome users are over producing in revenue relative to market share.

So what does this mean?

Perhaps FF users are getting more savvy in ad blocking. If so, should websites tailor their sites specifically to Firefox users who use ad blocking? Based on this small subset of data, are Chrome users more engaged with Adwords and is this the main driver behind Google investing in the browser wars? If you are a website owner, should you encourage people to stay with IE – they seem to be the ones generating the revenues?

Of course this sample size is way to small to make any broad conclusions, but I found them interesting and wanted to share. Also, if you monetize your site using Google Adsense, what do your stats tell you? Are you seeing a similar trend or something completely different?

Canada’s Yellow Pages(TM) Mobile App, over 1/2 Million Downloads and 3 Reasons for its Success

If you did not have a chance to read the press release for Yellow Pages Group 3rd Quarter Results this past Wednesday, there is one paragraph that is interesting for local search enthusiasts:

The priority in Directories continues to be the introduction of new products. During the quarter, YPG launched a new version of its popular YellowPages.ca™ local search application for the Apple iPhone. The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users. The YellowPages.ca™ mobile application remains in the leading free downloaded apps since launching at the iTunes App Store. To date, the company reports over 500,000 downloads of the iPhone and Blackberry® apps.

I originally posted about Canada’s First Integrated Business and People Search App back in April 2009. At that time, the application was #7 most popular free application within the first week.

Fast forward 6-months and the YellowPages.ca application is still in the top 20 free applications, here is a screenshot from this morning:

YellowPages.ca Application in the Top 20 Free Apps in iTunes

So What Makes This iPhone Application So Successful. I get this question alot in discussions with local search experts around the globe. I have summarized the success of this application to the following key points:

1) Simplicity

This is a under 1mb download that gives Canadian’s access to a Business Directory, People Directory and Reverse Look-up where a user can search by City, Landmark, Neighborhood or GPS. This follows in line with the new YellowPages.ca launched on October 12 – check out my post 15 Local Searches I have a Comment On, to see some example hyperlocal searches. The user ratings on iTunes as well as our user feedback prove this with over 200 of 500 ratings given it 5-stars and an average rating of 3.5. Here is the screenshot:

YellowPages.ca Ratings in Apple's iTunes

Note: many of the 1-star ratings are from a competitor of this app who have decided to use multiple user names to say negative things and promote their own application. Personally, I think it’s a pathetic marketing strategy that consists of flaming a ratings/reviews engine, but to each their own. There are some legitimate users who have bashed this application and I can assure you that YPG reads your comments and will act accordingly.

2) Content

This application has a boat load of content including up-to-date business and people information, tens of thousands of videos and hundreds of thousands of pieces of enhanced content like hours of operations, payment types, etc. There is more content coming, but as a starting point, there is no other application in Canada that boosts such an impressive array of local content.

3) Usability

There has only been 2 iterations of this application since its launch. The second version of adding video was a very common user request and YPG is working on some new features that users are asking for. Stay Tuned.

Why is this significant. Many local applications release half-baked features (mostly in the hopes of getting some PR value) that either don’t work, work sporadically, have limited usability on a mobile platform, or simply don’t have enough content to be functional.

The YellowPages.ca application is a highly efficient app that delivers value by giving user what they want and when they need it. It delivers on a simple promise to connect buyers and sellers and this seems to resonant with Canadian mobile users. Sometimes simplicity can actually be the most efficient user experience.

What are you thoughts on the local mobile space? Will “cool” beat “functional”? Like the web, is content the king on mobile as well? What features would you like to see on a local application?