In doing some research work this afternoon using ComScore Media Metrix, I noticed the Cross Iron Mills mall in the results. This got me thinking; which Calgary Shopping Mall website is actually the most popular?
Here are the results:
This is only a 2009 view, but what was interesting is that Cross Iron Mills was getting some incredible web traffic from the time it registered in September and peaking in October and from a web perspective has established itself as Calgary’s leading shopping mall.
In September, Cross Iron Mills had more web traffic than both Market Mall and the Chinook Centre had combined. In October, same thing, Cross Iron Mills dominated the landscape but notice the spike in traffic to the Market Mall website.
Was this a result of the fact that Cross Iron Mills was the first shopping mall to open in 25-years or the fact that they were investing heavily in all forms of traditional media advertising. I suspect a combination of both.
Now if you are from Calgary you are probably asking yourself about the other malls, SouthCentre, Deerfoot and Sunridge. These malls do not have their own websites, instead they resolve to Shopping.ca – so if I included the numbers for shopping.ca it would have skewed the pure results.
What I can tell you is that the shopping.ca network of mall sites, which includes all the Cambridge Ivanhoe properties in Canada has only 311K visitors registered in October with the best month of the year in being May at 455K. Considering in October that Cross Iron had 82K or 26.37% of the traffic of shopping.ca (with all the properties), it is safe to say Cross Iron is still the king in terms of traffic in Calgary.
The other malls in Calgary that have independent websites are not registered in ComScore, hence they were not included.
Links related to this post:
My last post taked about Weather and Local Search and how we completed an integration with The Weather Network and Yellow Pages Group. If you are interested in integrating local search powered by YellowPages.ca in your Canadian property; at the bottom of this post I have connection points – I would be happy to discuss options with you.
For this post I wanted to focus on a couple of integrations on Real Estate websites and Local Search. Both of these categories are completely complimentary and when you combine local search to a real estate offering you provide a more complete user experience.
Integration Example #1 – HomeTrader.ca
About Home Trader (from their website) – homeTRADER.ca – Canada’s Real Estate Search Engine – It’s a one-stop destination with listings and information on homes for sales, apartments for rent, house rentals, condos for sale across Canada.
Here is a quick walking tour of their site:
Home Page (from the home page, it will default you to your IP location, or you can simply enter your location – here is an example of Toronto)
From the home page I selected downtown Toronto and as you can see it will plot all the locations that are available:
When you click on a particular location it will provide you with pop-up summary of the location and give you the option to find more details on the property. I decided to click on a rental property on Nelson Street.
Once you click on the property that you are interesting in finding more details, you have the option of plotting around you some popular local categories (powered by YellowPages.ca). I clicked on a bank icon to see what banks are around this particular location:
These are all extremely popular urban market categories that anybody is looking for when moving to a new location in a city. Since each category is toggle on/off makes it very easy for any user to find exactly what is important to them.
About ByTheOwner – from their website – Our mission is to give consumers a complete real estate service through the Internet so they can sell, buy or rent a property privately, without an agent and with no commission. Together, ByTheOwner and its French counterpart DuProprio constitute the largest and most visited For Sale By Owner network in Canada.
Home Page – starting with the home page you are presented with a number of hot properties that are available as well as a number of search functions.
If you select a property – you end up going to the properties detail page. On the detail page you are presented with all the details on the property.
Notice at the bottom of the property you are presented with a local search area (powered by YellowPages.ca) that gives a potential new home owner with access to popular search categories and the ability to conduct a local search.
One very nice feature with this implementation is that all the one-click categories are pre-populated based on the location of the address in which you are looking at. The user does not have to think about whether the search is locally relevant or not, all searches are automatically targeted to the properties location – very cool.
From the example above on homeTrader.ca, which is more targeted towards condos, apartments and rentals on ByTheOwner, the categories are move geared towards home owners. Categories such as; Insurance, Banks, Loans, Mortgages, Inspections, Appraisers, Movers, Storage, Lawyers, Building Contractors
This integration is also part of DuProPrio.com, the french language counterpart to the ByTheOwner.com.
So what do you think about the following integrations – is this something that is useful for end users? If you are interested in integrating Canadian local search, powered by YellowPages.ca, in your properties, please feel free to contact me via my LinkedIn.com profile or my Twitter account and I will provide you with my work email address and one of my business development team will connect with you regarding integration options.
The Weather Network add Local Search and YellowPages.ca adds Weather – A Deeper Look at this Partnership
On January 7, YPG issues the following press release – “Yellow Pages Group Partners With The Weather Network And MétéoMédia to Provide Local Weather on YellowPages.ca“.
Greg Sterling did a commentary on the integration on this website, titled, “Weather An Engaging Add for YPG” in which he goes on to say, “This seems like a very small thing: Yellow Pages Group Partners With The Weather Network and MeteoMedia to Provide Local Weather on YellowPages.ca . . . But it has some interesting potential to drive more frequent usage of the site.” Some interesting discussion on this post – check it out to read all the comments.
I thought I would show some integration from both a YellowPages.ca and a TheWeatherNetwork.com perspective. The deal itself is actually a two-way deal – having The Weather Network integrated on YellowPages.ca and YellowPages.ca integrated on The Weather Network.
From a YellowPages.ca Perspective:
Let’s assume that a user was conducting a Dentists in Vancouver search from the home page of YellowPages.ca.
On the following search results page, you will notice above the map – it gives you the current weather conditions within Vancouver.
If you want a longer term view of the weather, simply click on the “Forcast” and you will see the weather for the next 24-hours.
From the press release, “The addition of local weather forecasts on YellowPages.ca™ is another feature within our online environment that will help consumers make better decisions, when looking for local information,” said Nicolas Gaudreau, Vice-President, Digital Media, Yellow Pages Group. “We are thrilled to partner with The Weather Network and MétéoMédia to continue providing Canadians with useful and locally relevant information.”
From a TheWeatherNetwork.com Perspective:
TheWeatherNetwork.com itself is one of the true local players in Canada. If has every city and town in the country in which you can your weather forecast from. Under this deal, they have added YellowPages.ca to each of these local pages to make it easier for their users to get local business information.
Located just below the Weather News on each of their city pages (the following example is for Weather in Vanvouver) you will see the integrated YellowPages.ca search with some popular link categories.
Let’s assume that you clicked on Restaurants on The Weather Network, you would be redirected to the following page. Notice the search box, you can enter any local keyword in there for results page on the city in which you are viewing the weather in.
What These Means for Local Businesses
This extends the reach for all local businesses listed on YellowPages.ca with one of Canada’s Leading Online Properties. TheWeatherNetwork.com is one of the top 25 online properties (according to ComScore MediaMetrix) in Canada and now businesses are either one click or one keyword away from potential consumers.
Tell Me What You Think
If you are interested in working with YPG Canada on these types of integrations, please feel free to connect with me. As Director of Business Development, these types of integrations are just a part of my teams deliverables. Connect with me via LinkedIn-Darby Sieben and I will respond with my work email address and next steps in the discussion.
If you have comments on this integration, please feel free to post a comment.
I don’t normally post comedy related blog posts on my site, but I received this in my email – not sure of the source (it was not identified) but it made me laugh and I figured, what a great way to start the New Year with a little humour.
SMART ASS ANSWER #6
It was mealtime during an airline flight.
‘Would you like dinner?’, the flight attendant asked John, seated in front.
‘What are my choices?’ John asked.
‘Yes or no,’ she replied.
SMART ASS ANSWER #5
A flight attendant was stationed at the departure gate to check tickets. As a man approached, she extended her hand for the ticket and he opened his trench coat and flashed her.
Without missing a beat, she said, ‘Sir, I need to see your ticket, not your stub.’
SMART ASS ANSWER #4
A lady was picking through the frozen turkeys at the grocery store but she couldn’t find one big enough for her family. She asked a stock boy, ‘ Do these turkeys get any bigger?’
The stock boy replied, ‘No ma’am, they’re dead…’
SMART ASS ANSWER #3
The police officer got out of his car as the kid who was stopped for speeding rolled down his window. ‘I’ve been waiting for you all day,’ the officer said.
The kid replied, Yeah, well I got here as fast as I could.’
When the cop finally stopped laughing, he sent the kid on his way without a ticket.
SMART ASS ANSWER #2
A truck driver was driving along on the freeway and noticed a sign that read: Low Bridge Ahead. Before he knows it, the bridge is right in front of him and his truck gets wedged under it. Cars are backed up for miles.
Finally a police car comes up. The cop gets out of his car and walks to the truck driver, puts his hands on his hips and says, ‘Got stuck, huh?’
The truck driver says, ‘No, I was delivering this bridge and I ran out of gas.’
SMART ASS ANSWER OF THE YEAR 2009!!
A college teacher reminds her class of tomorrow’s final exam. ‘Now class, I won’t tolerate any excuses for you not being here tomorrow. I might consider a nuclear attack or a serious personal injury, illness, or a death in your immediate family, but that’s it, no other excuses whatsoever!’
A smart-ass student in the back of the room raised his hand and asked, ‘What would you say if tomorrow I said I was suffering from complete and utter sexual exhaustion?’
The entire class is reduced to laughter and snickering. When silence was restored, the teacher smiled knowingly at the student, shook her head and sweetly said, ‘Well, I guess you’d have to write the exam with your other hand.’
A BONUS EXTRA
A woman is standing nude looking in the bedroom mirror. She is not happy with what she sees and says to her husband, ‘I feel horrible; I look old, fat and ugly… I really need you to pay me a compliment.’
The husband replies, ‘Your eyesight’s damn near perfect.