So last week I was at the Kelsey Conference in San Diego during the brand relaunch for Yellow Pages Group. With our brand relaunch, we also launched a series of funny television commercials. One of the those commercials is emerging as the one that seem to have gotten the most traction in YouTube and even has it own fan page on Facebook. The video I am referring to is the Oily Man video, see below.
Since I started working with Yellow Pages Group in 2006 we have produced (not me specifically, but our communications teams) some pretty funny ads for our Yellow Pages business and our Auto Trader business.
Here are my favorite 3 ads; 1 from our current Yellow Pages Group campaign and 2 ads from previous Auto Trader campaigns. Which one do you think is the funniest ad?
Yellow Pages Group Oily Guy (2010)
Auto Trader Research (2008)
Auto Trader “Big Fatty” (2006)
Want to see more ads. Follow the links below:
The February numbers of ComScore came out late last week and I was very curious as to the impact the Olympics had on the CTV Network. The results are incredible. According to ComScore, 6.951M Canadians logged onto CTVOlympics.ca in the month of February generated a whopping 28M visits for the month and 658M page views. The number of US citizens who logged onto CTVOlympics.ca was equally impressive coming in at 1.423M. The Olympics helped push the CTV network into the #8 spot for most visited Canadian online property and breaking 11M users network wide for the month.
Back in 2005 when CTV won the bid (see article), the alliance lead by Bell GlobeMedia between CTV and Rogers paid $153M for the rights to broadcast.
Playing with some pure online math, this would mean that CTV paid $22 per unique online user or $5.46 per visit or $0.23 cents per page view. Which means to break even, from a pure online perspective CTV would needed to have monetized at $232 CPM.
Of course you can’t look at this from a pure online perspective, this was for the entire broadcast rights, including television which all accounts show did extremely well for CTV. Did CTV monetize this traffic well, I am not sure, but the raw traffic numbers are impressive.
Will WorldCup of Soccer have the same impact? We will see later this year.
Available as of this morning in the iTunes Store is the brand new YellowPages.ca mobile application for finding businesses and people with some cool new features, such as auto category selection, map based viewing of results, more added content and a completely brand new user interface.
Here are some screenshots of the application:
In November I posted on my blog and update on the fact that there were over 1/2 Million downloads and 3 reasons why Canadian love this application (click to read the original post). This release of the application stays consistent with those 3 reasons which include;
Simplicity – this version of the application remains true to its core of key functions that allow a user to get to the information they need.
Content – with a focus on videos, photos and more content coming soon, it displays the information that users want to see to help them make better decisions
Usability – with this upgrade comes a more user centric focus.
What do you think? Does this application hit the mark? Would be interested to hear your comments.
I am going to have a little fun with this post by displaying some videos of my working colleagues (including myself). Check out the videos and answer this question:
Which Yellow Pages Group Employee Would You Invite For for Dinner?
Tracy Smith speaks about YPGs Search Marketing Solutions Offer
Estee Langis talks about attending SES Toronto
Darby Sieben (myself) being interviewed by Greg Jarboe
Considering this is my blog, I figured I would give myself an extra plug. Here is my interview with Omar Sachedina talking about the Yellow Pages Answers Service.