Archive | December 2010

Groupon Twice the Size of Living Social in Canada … In Terms of Revenue

Earlier tonight Mashable posted, By Traffic, Groupon Is Ten Times Bigger Than Its Nearest Competitor in which they showed the market share of group buying sites. See below.

Groupon Share of Traffic Reported by HitWise

ComScore is not showing nearly the spread between Groupon and LivingSocial in the US. See graph below:

Comscore US Traffic for Groupon Compared to LivingSocial

In Canada, according to ComScore, here is the traffic trend for both Groupon and LivingSocial.

Groupon and LivingSocial Traffic Reported by ComScore in Canada

My last financial post about Groupon was in August, Groupon Has Saved Canadians $4.6M and Hits $2.5M in Gross Sales in Canada, and prior to that was in June, Groupon Hits $1M in Gross Revenue in Canada.

So, according to Mashable the above graph shows the traffic trend. What about revenue? I can’t speak for any market outside of Canada, but the following graph shows the gross revenue earned by Groupon and LivingSocial in Canada, since their respective launches on April 19 and July 13 respectively.

Groupon and LivingSocial Revenue by Month in Canada