Monthly Archives: September 2013

My Appointment as President of Mediative, Yellow Media’s National Division

Today was a pretty exciting day for me. After 8-years with Yellow Pages Group in various roles I have been announced as President of Mediative. This will be my largest challenge yet in my professional career but one in which I am very much looking forward to tackling.

What I am most looking forward to is working with the incredible talent that exists within this organization. As one of the people involved in helping craft the Mediative story for YPG back in 2009 with Patrick Lauzon and Stephane Marceau it is a privilege to now being able to take the reigns to further continue the success this organization has achieved.

I am definitely humbled by all the people who have reached out who are excited about this announcement and their words of encouragement. To everybody who has done this, I appreciate you taking the time to send me a note of congratulations.

Here is a list of sources that have covered my announcement. The links below are more for my personal record but feel free to click through.

Darby Sieben Appointed President of Mediative

Darby Sieben Appointed President of Mediative

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Google Premier SMB Video – Yellow Pages Group Canada

In May of this year we announced a new deal with Google to become their third and largest Premium SMB Partner in Canada.

I can finally announce that the partnership video with Google is now live and on YouTube. You can see Doug Clarke, Nicolas Gaudreau and myself explain this partnership and what it means for local businesses in Canada.