[FIRST LOOK] Yahoo! Canada Integrates YellowAPI.com for Local Search
This is a first comparison of before and after screenshots of the new expanded relationship between Yahoo! Canada and Yellow Pages Group using YellowAPI to power Yahoo!’s local search in Canada. Yahoo and YPG have had a pretty long standing relationship in Canada that started with a customized version of YellowPages.ca built for Yahoo! users back in 2007. You can see this in action at Yahoo.YellowPages.ca. Then Yellow Pages Group provided it basic listing data to Yahoo for Yahoo! local property which was located at Ca.Local.Yahoo.com (NOTE; this URL now redirects to yahoo.yellowpages.ca). Then last March – Yahoo! Canada integrated with YellowAPI to provide local results for its mobile users, you can see my blog post, [Screenshots] Yahoo Mobile Integrates with YellowAPI. And rolling out now is the new integration of YellowAPI powering the local search results in Yahoo! web search and with the links going to Yahoo’s customized version of YellowPages.ca.
Click on any of the images below to see the full screenshot.
I also encourage you to visit Yahoo.ca and enter a local search query such as dentists in toronto, restaurants in calgary, etc. and play with this integration yourself.
Dentists in Toronto (Before)
Dentists in Toronto (After)
Restaurants in Calgary (Before)
Restaurants in Calgary (After) – Note the reviews, this is coming from YellowAPI
Lawyers in Montreal (Before)
Lawyers in Montreal (After)
Sushi in Vancouver (Before)
Sushi in Vancouver (After)
So what do you think of this new integration?