Pics from my Speaking Engagement at Mesh Marketing in Toronto, Nov 6

I was invited to speak at the November 6 Mesh Marketing conference in Toronto. I had a great discussion with Martin Waxman about the state of digital marketing in Canada where we covered many subjects ranging from programmatic, online fraud, and future of content.

Here are some of the pics from the event.

On stage at Mesh Marketing,
On Stage at Mesh Marketing

A view of the conference attendees,
A view of the Mesh Marketing Attendees

Some of my team members, from furtherest to closest John Fanous, Ian Everdell, and Sajad Semsar.
Mediative Employees at Mesh Marketing

Mediative Selected by Walmart Canada as Exclusive Provider of Marketing Solutions for Walmart.ca

So excited for my team today. We closed a major deal with Walmart, Canada’s largest retailer to continue our relationship as the exclusive provider of their marketing services.

Read the full release below. Original link here.

Mediative Selected by Walmart Canada as Exclusive Provider of Marketing Solutions for Walmart.ca

Montréal (Québec), June 19, 2014 – Mediative, a division of Yellow Pages Group, is now the exclusive provider of marketing solutions to brands advertising on walmart.ca, the flagship online store of Walmart Canada. With over 50 million page views each month, brands already marketing their products in Walmart stores can now engage shoppers visiting walmart.ca as they research products and make buying decisions online.

“Approximately 80% of shoppers do some research online before actually setting foot in a store. It’s crucial for brands to be in front of potential buyers at all steps in the purchase decision process,” said Darby Sieben, President of Mediative. “We’re pleased to extend our existing media relationship with Walmart Canada in providing unique solutions for some of the world’s largest brand advertisers.”

Among the advertising solutions for walmart.ca which Mediative will provide to vendor brands are: strategically placed hero banners that appear in categories where the brand’s products are sold, interactive and lifestyle-focused landing pages, innovative search and shopper remarketing solutions, and custom brand experiences online that will address the shopping needs of in-store consumers.

Mediative has been an existing partner of Walmart Canada for the last three years leading up to this expansion of the program. During this time, Mediative has been recognized by third-party industry bodies including IAB Canada and strategy’s Shopper Innovation Awards for their partnership in activating shoppers through online advertising solutions. Walmart vendors will have access to Mediative’s continuously evolving suite of digital solutions, and can leverage the popularity of walmart.ca to drive interest and sales of their products online and in-store.

For more about Mediative’s digital media and marketing solutions, visit mediative.com .

About Mediative
Mediative is one of North America’s largest integrated advertising and digital marketing companies, specializing in maximizing the online presence of some of the world’s most respected brands. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers generate performance from their digital media buys. Mediative covers search, display and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales. The company is also a leader in consumer intention data, media networks and technology to help advertisers, publishers and retailers connect with audiences. Mediative has over 120 employees across four offices: Montreal, Toronto, Kelowna and Vancouver. Mediative is a division of Yellow Pages Group.

Contact:
Farnel Fleurant
Senior Manager, B2B Communications – Mediative
514-210-7769

My Appointment as President of Mediative, Yellow Media’s National Division

Today was a pretty exciting day for me. After 8-years with Yellow Pages Group in various roles I have been announced as President of Mediative. This will be my largest challenge yet in my professional career but one in which I am very much looking forward to tackling.

What I am most looking forward to is working with the incredible talent that exists within this organization. As one of the people involved in helping craft the Mediative story for YPG back in 2009 with Patrick Lauzon and Stephane Marceau it is a privilege to now being able to take the reigns to further continue the success this organization has achieved.

I am definitely humbled by all the people who have reached out who are excited about this announcement and their words of encouragement. To everybody who has done this, I appreciate you taking the time to send me a note of congratulations.

Here is a list of sources that have covered my announcement. The links below are more for my personal record but feel free to click through.

Darby Sieben Appointed President of Mediative

Darby Sieben Appointed President of Mediative

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Google Premier SMB Video – Yellow Pages Group Canada

In May of this year we announced a new deal with Google to become their third and largest Premium SMB Partner in Canada.

I can finally announce that the partnership video with Google is now live and on YouTube. You can see Doug Clarke, Nicolas Gaudreau and myself explain this partnership and what it means for local businesses in Canada.