Tag Archive | Groupon

Groupon Twice the Size of Living Social in Canada … In Terms of Revenue

Earlier tonight Mashable posted, By Traffic, Groupon Is Ten Times Bigger Than Its Nearest Competitor in which they showed the market share of group buying sites. See below.

Groupon Share of Traffic Reported by HitWise

ComScore is not showing nearly the spread between Groupon and LivingSocial in the US. See graph below:

Comscore US Traffic for Groupon Compared to LivingSocial

In Canada, according to ComScore, here is the traffic trend for both Groupon and LivingSocial.

Groupon and LivingSocial Traffic Reported by ComScore in Canada

My last financial post about Groupon was in August, Groupon Has Saved Canadians $4.6M and Hits $2.5M in Gross Sales in Canada, and prior to that was in June, Groupon Hits $1M in Gross Revenue in Canada.

So, according to Mashable the above graph shows the traffic trend. What about revenue? I can’t speak for any market outside of Canada, but the following graph shows the gross revenue earned by Groupon and LivingSocial in Canada, since their respective launches on April 19 and July 13 respectively.

Groupon and LivingSocial Revenue by Month in Canada

Coming to Calgary (my home town) – Deal of the Day by RedFlagDeals.com

I had a great chat with Cara Sealock, the deal buyer manager in Calgary. She was telling me about how exciting it was to speak to local SMBs regarding the deal of the day concept and the reception so far within the Calgary market. If you have not already, sign up to receive offers at DealoftheDay.ca.

Deal of the Day in Calgary

Of course, Groupon and LivingSocial are currently the two most popular sites operating in Calgary, with a host of other guys, however, RedFlagDeals.com is looking to establish itself as it has in Toronto and Montreal. Since Groupon’s launch in Calgary on August 8, they have saved Calgarians over $1.3M and LivingSocial’s since September 16, they have saved Calgarians over $4.6M off retail price – that’s a lot of savings.

For business owners, check out this video that pretty much explains the benefits of participating in deal of the day. If you are interested in participating in Calgary, contact Cara Sealock at 403 204 5746.

Groupon Has Saved Canadians $4.6M and Hits $2.5M in Gross Sales in Canada

Groupon - Daily Deals - Canada - Toronto - VancouverChicago based Groupon which started selling its daily deals in Canada on April 19 in Toronto and on April 26 in Vancouver has hit the $2.5M in gross revenues as of yesterday. Back on June 20th I posted that Groupon hit $1M in Gross Revenue, marking a acceleration in revenue.

NOTE: This is according to my tracking document and not an official release from the company.

Some other interesting facts about their first 4-months in Canada:

Toronto represents 44% of their Groupons Sold, while Vancouver respresents 56% of total units sold. This is quite a major shift from my post in June 20th, when Toronto represented a larger share of the units sold for Groupon.

In terms of gross revenues, Toronto is 46% while Vancouver is at 54% of gross revenue.
In terms of savings to consumers – Groupon has saved consumers $4.6M during this time.

In terms of traffic growth, as reported by ComScore, they started to register in February of this year and are a good upward trend, breaking the 300K UV mark in May.

Groupon - Comscore - Media Tracking

What is great news for Canadian consumers is that Canada’s largest deal site, RedFlagDeals.com is launching a daily deal service very soon.

Red Flag Deals - Daily Deals

Groupon Hits $1M in Gross Revenue in Canada

Groupon - Daily Deals - Canada - Toronto - VancouverChicago based Groupon which started selling its daily deals in Canada on April 19 in Toronto and on April 26 in Vancouver has hit the $1M in gross revenues over this past weekend (Saturday morning roughly). This is according to my tracking document and not an official release from the company.

Some other interesting facts about their first 2-months in Canada:

Toronto represents 51% of their Groupons Sold, while Vancouver is at 49% of the total sales volume
In terms of gross revenues, Toronto is 52.6%, Vancouver at 47.4% of gross revenue.
In terms of savings to consumers – Groupon has saved consumers $1.56M during this time.

With respect to ComScore traffic, they started to register in February of this year and are a good upward trend, breaking the 200K UV mark in May.

Groupon - Comscore - Media Tracking