Did you know that 30% of YellowPages.ca traffic comes from mobile? Source: YPG.com. This news actually was announced during YPGs 1st quarter results and today, Greg Sterling did a post on his blog regarding this as well, see “YPG: 30% of Our Searches Come from Mobile“. This number is pretty impressive when you consider that only 2-years ago that number represented well less than 1%.
Another piece of news today is that the new YellowPages.ca application is a featured application in the iTunes store – this is pretty big news as you can’t buy your way to this placement, your application has to be deemed pretty good for the Apple editorial team to pick up.
For this blog post I thought it would be great to take a look back.
Having been with YPG since 2006, as an employee (actually been working with the company since 2001), I managed the team that launched YPG into the world of iPhone applications. Back in 2009 there was not a lot of focus on mobile, but since then the mobile team has expanded and is now under the leadership of Matthieu Houle, a colleague and friend of mine who as we say at YPG, is “rocking da house”. Under his leadership there have been 2 more releases of the YellowPages.ca iPhone application with the most recent only 1 month old.
Here is the evolution of the home page of the iPhone Application for YellowPages.ca
2009 (features included basic search for business, people and reverse, display ads, photos and videos)
2010 (features included hot links to popular categories, streamlined and more intuitive interface, all YP.ca content including videos and photos)
2011 (features include ratings and reviews, type ahead for categories and locations and customizable popular buttons)
Download the latest application here in the iTunes store.
On November 8, 2009, I did a blog post, “Canada’s Yellow Pages(TM) Mobile App, over 1/2 Million Downloads and 3 Reasons for its Success” which in terms of the number of downloads is no longer accurate (we are over a couple of million) but the 3 reasons why I believe Canadians love this application hold.
If you don’t want to read the full article, let me summarize the 3 reasons why back then Canadians loved this app and why it holds true today –
2) Content (even more so today) and
3) Usability (which gets better with every release).
2010 was a pretty incredible year at Yellow Pages Group. As the head of business development I get the pleasure of being on the cutting edge of looking at technologies and seeing what is emerging. I also get to travel lots (which has pros and cons), which means that while on the road I rely heavily on communication devices to stay in touch and to make life easier.
My main communication device is my iPhone. I also have an iPad, which I use extensively while in the US by dropping in my AT&T Sim Card. Usually during a discussion, I get asked 2 common questions about my communication tools:
1) How do you like the iPhone?
2) What apps do you use?
How do you like the iPhone?
For the most part, I like it. Our company uses Microsoft Exchange Server which allows me to easily sync my email, calendar and contacts. My iPhone is a business phone so access to email is critical. The downside is the battery life. I am currently using a 3GS (I have not upgraded yet to the iPhone 4) and the battery is weak to say the least. For the most part this is not that big of an issue – there are usually plugins everywhere, including Air Canada which has a USB plug in the seat back TV which you can use to charge your iPhone, however, there have been times when I have been caught without a charge. If you plan to use the iPhone for business here are some power recommendations:
1) Also carry your cables – the USB with power plug. Wrap this up and keep it on you.
2) Buy a USB lighter adapter for your vehicle – buy a small travel one to take with you in car rentals
3) Buy a backup batter charge – I have the Kensington Mini Battery Pack, this little charge has saved me a few times, will give you the needed boost to get your through until you can find a plug
What Apps do you use?
I have a lot of apps on my iPhone, however, for this top list, I have decided to break it down to into 3 categories – 1) apps I use weekly, 2) apps I use at least once per month 3) other apps I like and use, but not as frequent.
1) Apps I use weekly
First let me start with the pre-installed apps that come with the iPhone – the eight that I use weekly, in many cases daily are,
Now for the downloaded apps:
WeatherEye by The Weather Network
If you live in Canada, Weather is a critical event. If you travel as much as I do, weather is a tool that helps you plan. I like this app for 3 reasons: 1) interface is attractive and easy to use, 2) lots of information provided, current, short and long-term and 3) the ease of flipping from one city to the next.
This is one of the ultimate business applications that is installed on every computer I own and all mobile devices. The repository of information that I use on a daily basis to make the decisions I make.
This could be an entire blog post itself, but let me boil it down to 3 main reasons why I use FourSquare (BTW – I do check in almost everywhere I go with foursquare – follow me). Reason #1 – more so in the US, but checking in allows me to see popularity of this application and watch grow patterns in terms of what people are using it for, #2) connecting with people – for business FourSquare allows me, especially at conferences, to see who is around that I need to connect with and to broadcast that I am around and for personal, foursquare has connected me with friends when our paths cross, and #3) deals – mostly in the US, but checking in can unlock discounts.
Great little app for tracking your calorie intake, use it daily.
#2 – Apps I use monthly
There are lots, so here a rapid fire:
DropBox – sometimes you just to access a file on the go
Globe and Mail – keep current on news in Canada
YellowPages.ca – the ultimate business look-up tool. For a deeper review, check out my blog post – New YellowPages.ca Application Available
Awesome Note – integrates with Evernote and is used as a task list – the notification feature is what I really like
What’s On? – Great for hotels, punch in the area code/zip code, select the provider and have access to tv schedule
AccuFuel – Handy app for tracking your gas milage
Air Canada – checkin to your flights and get notified of changes, killer
Skype – for the most part works great, however, if a super critical phone call, don’t rely on Skype
TED Mobile – I always take some time to listen to the latest speakers
#3 – Other apps I like
RedFlagDeals and ShopToIt – two great Canadian shopping applications for deals and product inventory
WebEx – if you need to jump on a presentation while in the cab, this gives you access – although screen size can be a big problem. The iPad version is killer though
Units – need a conversion in a pinch?
Shazam – spent a lot of money buying music from iTunes because of this app.
Flixster – killer movie application, will give you a sense of what you are in for and whether it is worth the money
What’s your favorite applications?