Tag Archives: itunes

First Look – YellowPages.ca iPad Application

Quick update this morning (Tuesday, June 15, 2010) – less than 24-hours, the YellowPages.ca iPad application hits #2 top free iPad app in Canada,

Top Free Featured iPad Application in Canada

Here is a first look at the new iPad application for YellowPages.ca by Yellow Pages Group.

As far as I can tell this is the first directory application in Canada and one of the first directory applications for the iPad by a major IYP.

What are do you think of the application?

Home Page of the Application (Vertical View)
Find a Canadian Business on your iPad


Home Page of the Application (Horizontal View)
Find a Canadian Business on your iPad


Search Results for Hotels NearMe – I was at the Yellow Pages offices in Calgary
Find a Canadian Business on your iPad


Selected Country Inn and Suites – I can see from the listings, they have a video (content is king)
Country Inn and Suites in Calgary iPad


Looking at some Photos
Find a Canadian Business on your iPad


I like this business, what about adding it to my favorites
Find a Canadian Business on your iPad


Hotels in Near Me search (vertical view)
Find a Canadian Business on your iPad


Looking at the results (vertical view)
Find a Canadian Business on your iPad


Country Inn and Suites (vertical view – all the content in one easy view – very cool)
Find a Canadian Business on your iPad


What you Favorite a Business you add a new icon to the home page
Find a Canadian Business on your iPad


Reverse Lookup Screen
Find a Canadian Business on your iPad

Canada’s Yellow Pages(TM) Mobile App, over 1/2 Million Downloads and 3 Reasons for its Success

If you did not have a chance to read the press release for Yellow Pages Group 3rd Quarter Results this past Wednesday, there is one paragraph that is interesting for local search enthusiasts:

The priority in Directories continues to be the introduction of new products. During the quarter, YPG launched a new version of its popular YellowPages.ca™ local search application for the Apple iPhone. The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users. The YellowPages.ca™ mobile application remains in the leading free downloaded apps since launching at the iTunes App Store. To date, the company reports over 500,000 downloads of the iPhone and Blackberry® apps.

I originally posted about Canada’s First Integrated Business and People Search App back in April 2009. At that time, the application was #7 most popular free application within the first week.

Fast forward 6-months and the YellowPages.ca application is still in the top 20 free applications, here is a screenshot from this morning:

YellowPages.ca Application in the Top 20 Free Apps in iTunes

So What Makes This iPhone Application So Successful. I get this question alot in discussions with local search experts around the globe. I have summarized the success of this application to the following key points:

1) Simplicity

This is a under 1mb download that gives Canadian’s access to a Business Directory, People Directory and Reverse Look-up where a user can search by City, Landmark, Neighborhood or GPS. This follows in line with the new YellowPages.ca launched on October 12 – check out my post 15 Local Searches I have a Comment On, to see some example hyperlocal searches. The user ratings on iTunes as well as our user feedback prove this with over 200 of 500 ratings given it 5-stars and an average rating of 3.5. Here is the screenshot:

YellowPages.ca Ratings in Apple's iTunes

Note: many of the 1-star ratings are from a competitor of this app who have decided to use multiple user names to say negative things and promote their own application. Personally, I think it’s a pathetic marketing strategy that consists of flaming a ratings/reviews engine, but to each their own. There are some legitimate users who have bashed this application and I can assure you that YPG reads your comments and will act accordingly.

2) Content

This application has a boat load of content including up-to-date business and people information, tens of thousands of videos and hundreds of thousands of pieces of enhanced content like hours of operations, payment types, etc. There is more content coming, but as a starting point, there is no other application in Canada that boosts such an impressive array of local content.

3) Usability

There has only been 2 iterations of this application since its launch. The second version of adding video was a very common user request and YPG is working on some new features that users are asking for. Stay Tuned.

Why is this significant. Many local applications release half-baked features (mostly in the hopes of getting some PR value) that either don’t work, work sporadically, have limited usability on a mobile platform, or simply don’t have enough content to be functional.

The YellowPages.ca application is a highly efficient app that delivers value by giving user what they want and when they need it. It delivers on a simple promise to connect buyers and sellers and this seems to resonant with Canadian mobile users. Sometimes simplicity can actually be the most efficient user experience.

What are you thoughts on the local mobile space? Will “cool” beat “functional”? Like the web, is content the king on mobile as well? What features would you like to see on a local application?

iPhone Application – Canadian People Finder Now Available

Canada’s original find a person website, Canada411.ca is now available on through iTunes for your iPhone and iPod. Just like your white pages, this application allow you to search for any person in Canada, coast to coast.

Features include:

– two search boxes, who and where (search by city keyword, neighborhood or GPS search)
– search businesses nearby a person’s location
– save information in your MyFavs or your Address Book
– application features business search with additional enhanced information
– Canada’s only integrated business and people Reverse Look-up Feature

Canada 411

Canadian People Finder

Available for free. Click here to launch your iTunes.