This is 2012.
This is Canada.
This is the age of mobile.
Yet marketing teams continue to waste time, money and effort on deploying useless mobile engagement. The result of poor execution for the company; time, cost and failure to collect valuable user information. The result for the user; frustration.
What is most astounding to me is that during the entire process of building the strategy, mapping out the campaign and the associated collateral that somebody did not test this execution and say, “Wait a minute, this is not functional. We need a different execution”.
So, what has me going. Here is the scenario.
Early this week I met a long-time friend of mine for lunch at Original Joe’s in Kensington. I had the Fish and Chips and my friend had the Cob Salad. All in all the meal was good and the conversation even better. When we received the bill they included the following;
I was impressed that they included a QR Code on the survey. To me this makes a lot of sense to capture feedback at the time of checkout. What also is smart is that by including a QR Code, it gives a person immediate access to the survey on their smartphone. This is definitely going to generate a higher volume of responses than waiting for a person to get to their home/office to complete the survey at OriginalJoesSurvey.com.
As I pulled out my iPhone, ready to provide some good feedback, here is what I encountered. Continue reading
I will be in Boston attending ILMEast at the end of this month (March 25-28). I am seriously contemplating not bringing business cards to this event. Instead I am thinking of bringing only one card that contains a QR code with all my vCARD information and give this to people to scan with their smartphone. Of course I also use the LinkedIn and Bump apps which are both great ways to share contact information.
My motivation in taking this approach is three-fold,
- I don’t really need to be carrying more stuff with me when I travel,
- It is a convenient feature for potential contacts as they no longer need to enter my information manually
- I have to believe their is a positive environmental impact of not using business cards.
What do you think? Would you consider not bringing business cards to an event or conference?
QR Code Generation
A really interesting site that allows you to make a QR code that links to practically any source such as a vCard, webiste, email, Google Maps location, twitter account, etc. is QRStuff.com. Here is my QR Code that will take you to my LinkedIn profile.
QRCode to Darby Sieben's LinkedIn Profile (Scan it for yourself)
If are you looking for a quick and easy way to create a QR code, this is a great site to start with.
Canadian QR Code Data
Of course the first question any marketer is going to ask is what is the usage. I have some data that I compiled from the US that shows what people are using QR Codes for. I also have some Canadian Data of QR Code usage.