Tag Archives: Rogers

Canadian Media Companies; Revenue Per UV and Thoughts on the Bell – Astral Deal

In the past 2-weeks some interesting news in the Canadian media space has happened. First, on March 16, BCE announced the purchase of Astral Media for 3.38B and second Borrell Associates has released its 2011 Revenue Survey, Benchmarking Local Online Media. There are 4 Canadian companies listed in the Borrell revenue survey which are Yellow Media IncTranscontinental, TorStar Digital and PostMedia and their ranking by north american digital revenues are #7, #14, #21 and #24 respectively. The largest 3 players in terms of revenues where AutoTrader.com, AT&T YellowPages.com and Groupon.

Borrell does some interesting comparisons in their report such as average online revenue per site by operator and average per-market ad revenue for local pure-play internet companies. In the latter category Groupon leads followed by Craigslist.org and AutoTrader.com. However, I wanted to take a more CDN view of this data.

First, I decided to take a look at the past 6-months average ComScore UV’s for each of the networks listed above.

The data is as follows;

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Just in time for the release of the iPhone in Canada – YellowPages.ca iPhone / iPod App Gets a Staff Pick Nod

With the July 11th release of the iPhone through the Roger’s Network, which includes Fido, Canada is starting to get iPhone fever.

Some interesting posts on the Canadian launch of the iPhone that I have found interesting in the last week: Continue reading