Tag Archives: YellowPages.ca

One Helluva Week for YellowPages.ca Mobile

Well the last 7-days have been nothing short of a great week for YellowPages.ca mobile.

Some recaps:

– 1.8M downloads of its mobile applications
– 20% of business looks-up are coming from Mobile by the end of 2010
– launch of the Windows Mobile 7 Application, first local search application for Windows Mobile 7 (read press release)
– integration on one of Canada’s largest mobile news applications and mobile website, The Globe and Mail
– launch of AutoTrader.ca application for Blackberry (check out the Blackberry App World to download)

All in all, the momentum of YellowPages.ca is pretty impressive and is generating massive value for users and businesses a like.

In case you missed it, here is the screenshot of the Globe and Mail integration:

Owly Images

Download the Globe and Mail application from iTunes.

For the full list of mobile application provided by YellowPages.ca, check out YellowPages.ca Mobile.

In case you are wondering what the reach of Yellow Pages Group is on the web, check out my post from last week; Yellow Pages Group is Canada’s Largest Canadian Internet Company! Is It True? Yes, Here’s Why [Part 1]

Yellow Pages Group is Canada’s Largest Canadian Internet Company! Is It True? Yes, Here’s Why [Part 1]

Full disclosure; I am the head of business development for Yellow Pages Group in Canada, check out my LinkedIn profile. What I will share with you below is public information that I felt was time to compile into one post. With the recent announcement of the SMB Targeted Campaign by YPG and with prominant bloggers like Greg Sterling posting, “YPG Aims New Brand Campaign at SMBs” the question will be raised – is it true? Is Yellow Pages Group Canada really the largest Canadian Internet company?

I get asked a lot about YPG in networking events, from former colleagues and friends as to what exactly is YPG doing in the online space. Many people wrongly assume that we simply print books and that we are irrelevant to SMBs when it comes to the web. When explained to them how active YPG is online, what properties we own, and our mission to put our advertisers in the “path of ready to buy consumers”, they usually start to see the full picture of how RELEVANT YPG actually is in the Canadian Internet Landscape and why I am as passionate as I am about this business.

To start with, here is the print ad that is running across the country and here is a link to the Radio Ads:

Yellow Pages Group - Let Us ReIntroduce Ourselves as Canada's Largest Internet Company

I will break this post into the following 3 parts to explain the rationale regarding this claim of Canada’s Largest Internet Company:

1) Reach
2) Content
3) Revenue

#1) Let’s Talk Reach and Distribution

When I talk reach, I like to use a third party company to measure relative reach. Therefore, below I will use ComScore Media Metrix as the benchmark to speak about reach. There are other methods to track reach, a) internal logs, b) alexa, c) compete, etc. but in the Canadian Media Landscape – Comscore is still a standard when it comes to companies making decisions about spending on digital ad budgets as well as completely independent, therefore I use them as the benchmark.

Let’s start by looking at the September 2010 ComScore Numbers for the top 20 Properties used by Canadians. Here is the list:

September 2010 ComScore Top 20 Web Properties in Canada

If you re-sort this list based to only Canadian Owned Companies, or majority owned by Canadians, the top 20 list breaks down to only 6 companies.

#1) Yellow Pages Group
#2) Sympatico.ca Property
#3) Canoe Network
#4) CTVglobemedia
#5) Postmedia Network (formerly, CanWest Interactive)
#6) The Weather Network Meteomedia

Based on this metric, it is clear that YPG is in fact Canada’s largest Canadian Owned Internet company.

One important aspect of the YPG network is its unique position of “ready to buy consumers” who have location intentions. The portfolio of properties that makes up Yellow Pages Group (see below) are a collection of sites that have intention to buy as a common element. This is a powerful as other leading web properties are focused on or have elements of research, education or entertainment. The leading search engine, Google, reports that 20% of their queries are location based as an example of how even major search engines are only partially used for the purposes of local.

In terms of the buying funnel it is very accurate to say that YPG Users are closer to the buying decision, which makes them highly qualified leads. If you disagree with this, I would like to hear your opinion why?

Here is a sample of the sites that make up the Yellow Pages Group network:

YellowPages.ca & PagesJaunes.ca
Canada411.ca
RedFlagDeals.com
Restaurantica.com
SuperPages.ca
AutoTrader.ca & AutoHebdo.net
LesPac.com
BuySell.com
HomeTrader.ca
CanPages.ca
ZipLocal.ca

On the Social Front – earlier this year I did a post on How Social is Yellow Pages Group in Canada – if you are interested, check out to see how active we are in Social Media.

On the distribution front, YPG is one of Canada’s most active companies that continually looks to distribute its content + its advertisers content throughout the web eco-system. Let’s take a look at some examples:

Search Engines – YPG listing data is distributed to Google, Yahoo and MSN. If your business is listed on YellowPages.ca, it will be listed on all major search engines in Canada. See attribution at the bottom of this sample from Google.

Google Maps Showing YellowPages.ca Attribution

YellowPages.ca Attribution on Google Maps

Major Portals – YellowPages.ca is integrated on all of Canada’s major portals, MSN, Sympatico, Yahoo, AOL, PostMedia Network, The Weather Network to name a few. Here are some example of doing a search for DENTISTS-TORONTO:

MSN – Dentists in Toronto
Yahoo – Dentists in Toronto
Sympatico – Dentists in Toronto
AOL – Dentists in Toronto
The Weather Network – Dentists in Toronto

PostMedia Including Sites Such as:
Canada.com – Dentists in Canada
Montreal Gazette – Dentists in Montreal
Calgary Herald – Dentists in Calgary
Vancouver Sun – Dentists in Vancouver
Edmonton Journal – Dentists in Edmonton
Ottawa Citizen – Dentists in Ottawa

Telcos – Distribution through major Telco websites including Bell.ca, MyTelus.com, MTS through MyWinnipeg.com, Bell Aliant, NorthernTel, TBay Tel.

At the end of September, YPG and Telus announced a first of its kind relationship in Canada to preload the YellowPages Mobile Application on Telus Blackberries.

Other VerticalsPraized Media, FindItInCanada, WhitePages Network, DuProPrio.com, ByTheOwner.com, Lozzal

Developer Community

Last month, YPG released an Open API called YellowAPI.com to the Development Community, read the press release here.

YellowAPI.com – The Yellow API allows ANYONE to build their own applications and mashups by providing dynamic local business data. We supply you the tools to encourage innovation and expand your audience reach to 33 million people. Read more about our data and opportunities in the Overview.

Mobile

In June, YPG debuted its iPad Application (see my post when this was the #1 app in iTunes) and according to the press release was approaching 1 Million Downloads of its mobile applications. As of today, this number is well over 1 Million.

Think about this for a second.

Over 1 Million Downloads of applications, for a 100% pure Canadian application that is not a game. There are many great Canadians Applications for SmartPhones, TheWeatherNetwork, GlobeandMail, Sportnet, etc. which all are incredible in their vertical, but YPG is the only one focused solely on connecting local buyers and consumers – that is pretty cool.

In terms of mobile development YPG Canada is also a leader, releasing a specific version for each major platform used by Canadians. Check out more at Yellow Pages Mobile.

Yellow Pages Group's Mobile Application for Major Mobile Platforms

Although there is no 3rd party that benchmarks applications, I can tell you personally that I have talked with many of the major players in Canada and the US and at over 1M downloads, YPG is not only a leader in Canada (all agree that we likely #1) but would be a leading application down south as well. When it comes to local mobile applications, there is little doubt that YPG would be #1.

So What Does This Mean For a Small Business

If your business relies on directive advertising as a source of leads, YPG still drives a significant number of leads. In my upcoming post on revenue and the SMB portfolio, I will explain how YPG has embraced other sources of lead management for SMBs, namely Search Engines, to continue to drive its mission of connecting buyers and sellers.

In the interim, I suggest you take a look at the following posts, some of these are a couple of years old but still very relevant for Small Business Owners.

Directive vs. Creative Advertising

Reverse Engineers the Local Media Mix – Who Gets Credit for the Sale

Why Really Smart Advertisers Look Beyond the Big Shiny Numbers

Hits, Page Views and Unique Visitors – Which Metric Should I Use?

What Do You Think of Part 1?

How Social is Yellow Pages Group in Canada?

It was one of those amazing days of incredible meetings, finalizing a new deal (wait for this one) and introductions to some incredible technologies and start-ups in the social media space. During one of those meetings, I was asked the question; “How Social is Yellow Pages Group?”.

This was one of those questions that I had to pause to give some thought. I answered by outlining some of the initiatives and realized we do a lot. So I figured this would make a good blog post.

Here are just some of the things that we are doing in the social space.

YellowPages.ca

Introduced this year, you can now login into YellowPages.ca using your Facebook Username and ID which will automatically set you up with a Yellow Pages Account. Login in the top right hand corner of the site. This initiative is lead by YPG’s social media guru, @martyboy008 and his incredible team of social media experts.

My Yellow Pages Account Sign-In Page

This sign-in allows you to rate and review businesses and share your discoveries with your social graph. For example, here is screenshot of a recent review that I wrote on the Red House Thai & Malaysia in Pickering (this is the place that started my love affair with Thai food and anybody that knows me, knows I love Pad Thai).

Read Reviews on YellowPages.ca

Finally when you connect using your Facebook Account, you can actually see what businesses your friends like.

See Which Businesses Your Friends Like

YellowPages.ca Facebook Application

The first of its kind in Canada, released in 2008 – the complete YellowPages.ca experience within the Facebook environment complete with ratings and reviews.

Facebook Application for YellowPages.ca

This one even got press coverage by CTV in June 2008 – check out the video,

Get the Flash Player to see this player.

RedFlagDeals.com

Without a doubt, RedFlagDeals.com is Canada’s most active shopping network featuring one of the most active forums discussing all the best places in Canada to find deals.

RedFlagDeals.com

For everybody looking for free stuff, one of their popular areas is Canadian Freebies & Free Stuff,

RedFlagDeals Free Stuff

Coming Soon … the RedFlagDeals.com Daily Deal,

Canada's Daily Deal of Day by RedFlagDeals.com

Urbanizer iPhone Application

Urbanizer is Canada’s first “mood-based” application for the iPhone (here is the link the iTunes Store) that works in Vancouver, Calgary, Toronto, Ottawa and Montreal.

Urbanizer for the iPhone - Mood Based Search

One the web you can see moods of current cities. Here is a screenshot of Calgary.

Mood in Calgary for Restaurants by Urbanizer

LesPac.com and BuySell.com Classified Sites

In the province of Quebec, LesPac.com has established itself as the leader in the classified space. In English speaking Canada there is BuySell.com, another top classified destination for Canadians.

LesPac.com - Quebec's Leading Classified Site

BuySell.com - One of Canada's Leading Classified Destinations

Restaurantica.com

One of Canada’s most engaged communities, Restaurantica.com features over 200,000 reviews on restaurants.

Restaurant Reviews on Restaurantica.com

New Additions to the Social Family of Yellow Pages Group

Urban Pill

One of the leading blog destinations for what is happening in Vancouver, UrbanPill.com is pretty cool to follow if you live or plan on visiting Vancouver.

Vancouver Based Entertainment Blog

GigPark

GigPark is a social recommendation engine that was built by @pema and @noahgodfrey (these guys kick-ass in the Canadian tech space) – who sold this platform to CanPages in 2009.

GigPark Social Recommendation Engine

Quick Links to the Social Destinations for the Above

YellowPages.ca on Facebook
YellowPages.ca on Twitter (managed by @zelia, YPG’s super crazy social media communicator)
PagesJaunes.ca on Twitter
Yellow Pages Group Local Video Channel on YouTube
Yellow Pages Group Ad Campaigns on YouTube
Yellow Pages Group on LinkedIn
YellowPages Mobile on Twitter
Urbanizer on Twitter
RedFlagDeals.com on Twitter
RedFlagDeals.com on Facebook
Restaurantica.com on Facebook

Funny thing, on the phone this took all about 2-minutes, this blog post took a little bit longer. Perhaps I should have done just a video.

Tell me what you think – did you enjoy this post? Any feedback?

YellowPages.ca iPad App – #1 Free App in Canada in less than 24-hours

Yesterday I posted an article on the first look of the new YellowPages.ca iPad application, see the screenshots new YellowPages.ca iPad applicationhere or download the application from iTunes.

#1 Featured Free iPad Application - YellowPages.ca

In less than 24-hours, we have moved to the #1 free application in Canada. Will be interesting to see how long we stay in that position.

I did a post last year on the reasons for the success of the YellowPages.ca iPhone application, when we hit 1/2 million downloads (we are now over 1M) and I think those reasons are still valid today – what do you think.

NOTE: here is the link to the press release on the 1M download mark – YellowPages.ca™ Mobile App for Smart Phone Hits Milestone With One Million Downloads Over 30,000 Downloads Each Week!

First Look – YellowPages.ca iPad Application

Quick update this morning (Tuesday, June 15, 2010) – less than 24-hours, the YellowPages.ca iPad application hits #2 top free iPad app in Canada,

Top Free Featured iPad Application in Canada

Here is a first look at the new iPad application for YellowPages.ca by Yellow Pages Group.

As far as I can tell this is the first directory application in Canada and one of the first directory applications for the iPad by a major IYP.

What are do you think of the application?

Home Page of the Application (Vertical View)
Find a Canadian Business on your iPad


Home Page of the Application (Horizontal View)
Find a Canadian Business on your iPad


Search Results for Hotels NearMe – I was at the Yellow Pages offices in Calgary
Find a Canadian Business on your iPad


Selected Country Inn and Suites – I can see from the listings, they have a video (content is king)
Country Inn and Suites in Calgary iPad


Looking at some Photos
Find a Canadian Business on your iPad


I like this business, what about adding it to my favorites
Find a Canadian Business on your iPad


Hotels in Near Me search (vertical view)
Find a Canadian Business on your iPad


Looking at the results (vertical view)
Find a Canadian Business on your iPad


Country Inn and Suites (vertical view – all the content in one easy view – very cool)
Find a Canadian Business on your iPad


What you Favorite a Business you add a new icon to the home page
Find a Canadian Business on your iPad


Reverse Lookup Screen
Find a Canadian Business on your iPad

Which is the Best Canadian ‘Mobile Web’ Local Search Product for the iPhone?

Well it is Friday night and I had another week of travelling. This week I was down at the Chirp Conference (first developers conference for Twitter) in San Francisco. The team at TechCrunch did a great job of covering the conference, here are some articles to check out if you have not already:

Twitter has 105,779,710 Registered Users, Adding 300K A Day
Twitter Adds Places To Its Geo-Tweets, Just Don’t Call It A Check-In
Live From Chirp: Twitter’s Platform Roadmap
Ev Explains Twitter’s Move Into Mobile Apps: “Otherwise We Are Failing Users”

So enough about Chirp, this has been covered extensively this week.

While I am waiting for my wife I was playing with my iPhone, actually wishing I had an iPad (after the Chirp conference and speaking to a number of people about their iPads, I am convinced that I need to buy one, but that for another day). Back to my iPhone – I was playing with Mobile Web, not iPhone applications and I got to wondering about the Mobile Web experiences for Canadians?

So here is what I did.

I visited the following sites through my Safari browser on my phone. Google.ca, YellowPages.ca, Yahoo.ca, and 411.ca. I tried to visit yelp.ca, but it gave me their actual website, not their mobile enhanced so they are not included.

I then entered the exact search term “restaurants toronto” for each site and was presented with their results. The screenshots below are the results page for each of the above websites. Check them out yourself.

So here is what I want to know? Based on the screenshots below for the search “restaurants toronto” and nothing but the screenshots below, which mobile application provides the best results? I am going to leave it as best results, you decide whether best results mean content, look and feel or brand loyalty.


In alphabetical order:

411.ca
411.ca Mobile Web - Restaurants Toronto

Google Web
Google Web - Restaurants Toronto Search

Yahoo Web
Yahoo - Restaurant Toronto Search

YellowPages.ca
YellowPages.ca - Restaurants Toronto Search

One more screenshot from an application that I am testing on my iPhone (it is not available to the general public yet) called Urbanizer, mood based searching. This application is going to rock. You can subscribe to get notified when it is available in the app store.

Urbanizer
Urbanizer - Restaurants Toronto
Urbanizer - Restaurants Toronto

If we are missing your favorite mobile web application, put the URL in the comments, I would be happy to add it to this post.