Reported on August 2, 2005 by The University of Glamogan is a first-of-its-kind study proving that men and women really are poles apart when it comes to what catches their eye on the internet. This is important to consider when developing a new web site or revamping your current online presence. Is your target audience
As reported today in Market Watch, we have proof that young canadians aged 18-34 are spending more time on the Internet than TV or Radio. Now, if your target market is 18-34 year olds and you still use TV or Radio to reach this audience don’t panic yet, but do be very aware of how
JupiterResearch announced today that online advertising will continue the steady growth it has seen since 2002, with total revenue growing to $18.9 billion in 2010. Paid search advertising will be critical to this burgeoning growth and will eventually comprise a larger portion of total spend than display advertising. Rich media and streaming media will also
Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online advertising industry today, and analyzed how the market will grow over the next five year at the recent Search Engine Strategies conference in Chicago. He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers
Late in 2004, I attended the Interactive Advertising Bureau of Canada’s presentation in Calgary. After all the years of Internet advertising, we are finally evolving to have such organizations of the IAB whose job it is to promote our industry. The following 5-part series on 10 myths of online advertising are a combination of what
In this posting I want to discuss 2 killer strategies that can increase local conversion of sales as well as increase customer satisfaction. The strategies focus on the 2 most basic principals of marketing – tell people how to contact you and tell them how to get to you.