Key Website Research Highlights Gender Bias

Reported on August 2, 2005 by The University of Glamogan is a first-of-its-kind study proving that men and women really are poles apart when it comes to what catches their eye on the internet. This is important to consider when developing a new web site or revamping your current online presence. Is your target audience

Young Canadian surfers cut radio/TV

As reported today in Market Watch, we have proof that young canadians aged 18-34 are spending more time on the Internet than TV or Radio. Now, if your target market is 18-34 year olds and you still use TV or Radio to reach this audience don’t panic yet, but do be very aware of how

Online Adspend to Reach $18.9B, Search to Top Display

JupiterResearch announced today that online advertising will continue the steady growth it has seen since 2002, with total revenue growing to $18.9 billion in 2010. Paid search advertising will be critical to this burgeoning growth and will eventually comprise a larger portion of total spend than display advertising. Rich media and streaming media will also

Online Advertising Will Overtake Magazine Advertising

Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online advertising industry today, and analyzed how the market will grow over the next five year at the recent Search Engine Strategies conference in Chicago. He also introduced Niki Scevak, another JupiterResearch analyst, who discussed the forecast models that are driving the numbers