Putting Numbers into Perspective Posted on Posted onAugust 4, 2005By Darby Sieben Expanding from my previous post about directive vs. creative advertising, this post is all about putting the numbers into perspective. … Read MorePutting Numbers into Perspective
Directive vs. Creative Advertising Posted on Posted onAugust 4, 2005By Darby Sieben One of the first questions I ask any client before I start doing marketing for them is whether their product … Read MoreDirective vs. Creative Advertising
Directory Advertising is a lot like Kickboxing Posted on Posted onAugust 3, 2005By Darby Sieben One of my extra circular activities I enjoy is kickboxing. Today’s feature is discussing the similarities between directory advertising in … Read MoreDirectory Advertising is a lot like Kickboxing
Addiction: Do You Have a Problem? Posted on Posted onAugust 2, 2005By Darby Sieben Chances are we all know people who have an addiction. It could be smoking, drugs, drinking, bad relationships, or a … Read MoreAddiction: Do You Have a Problem?
The Trust Factor – Have You Considered It Posted on Posted onAugust 2, 2005By Darby Sieben Psst … Hey buddy do I have a deal for you. I am from Nigeria and I need help retrieving … Read MoreThe Trust Factor – Have You Considered It
Let your salespeople know what you are doing Posted on Posted onAugust 1, 2005By Darby Sieben Over the past 10-weeks I have had a number of discussions on tracking. Many organizations collect their tracking information from … Read MoreLet your salespeople know what you are doing