Expanding from my previous post about directive vs. creative advertising, this post is all about putting the numbers into perspective. Even though the Dot Com boom is long-over, there are still total misconceptions, or better yet, completely out of line expectations of what Internet numbers mean for local businesses.
One of the first questions I ask any client before I start doing marketing for them is whether their product or service is already in demand or whether they need to create the demand. The significance of this question lies in the directive vs. creative approach to advertising.
Chances are we all know people who have an addiction. It could be smoking, drugs, drinking, bad relationships, or a whole host of things that people know is wrong yet they continue doing. Smoking is a great example, every person who smokes knows it has negative health risks, yet they continue to do it. All
Psst … Hey buddy do I have a deal for you. I am from Nigeria and I need help retrieving my 23.6 million dollars and you are the only person in the world I can turn to. Guy pulls up beside you in a white van and mentions that he has stereo speakers in the
Over the past 10-weeks I have had a number of discussions on tracking. Many organizations collect their tracking information from their sales staff. However, one area that can be really misleading, in terms of collecting proper information, is not letting your staff know what you are doing and what questions to ask. I see this