Local Search Seen Setting the Pace

A new report from Borrell Associates predicts that online local search advertising will grow far faster than local online display ad spending over the next five years. Local online advertising is enjoying a bonanza year, with many site operators reporting revenue increases of 50 percent or more. While newspapers and the so-called pure-play Internet companies

When was the last time you remember hearing that marketers were actually more satisfied with a marketing channel today than in the past?

The annual survey released by Marketing Sherpa, the leading source of Practical News & Case Studies on Internet Advertising, Marketing & PR finds that marketers are happier today than 1-year ago with the results generated from Paid Search Advertising. In fact, they found that 43% of readers felt that PPC ad results were “very effective.”