IAB/PwC Release First Half 2005 Internet Ad Revenue Figures

Q2 Reports close to $3 Billion in Internet Advertising Revenues First Half 05 reaches $5.8 Billion 26% increase over 04 On September 26, 2005, during the MIXX Conference and Expo, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2005. Internet advertising revenues (U.S.)

When was the last time you remember hearing that marketers were actually more satisfied with a marketing channel today than in the past?

The annual survey released by Marketing Sherpa, the leading source of Practical News & Case Studies on Internet Advertising, Marketing & PR finds that marketers are happier today than 1-year ago with the results generated from Paid Search Advertising. In fact, they found that 43% of readers felt that PPC ad results were “very effective.”