Monthly Archives: October 2005

IAB/PwC Release First Half 2005 Internet Ad Revenue Figures

Q2 Reports close to $3 Billion in Internet Advertising Revenues

First Half 05 reaches $5.8 Billion 26% increase over 04

On September 26, 2005, during the MIXX Conference and Expo, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released Internet Advertising Revenues covering Q2 and the first six months of 2005. Internet advertising revenues (U.S.) for the first six months of 2005 were approximately $5.8 billion, a new record and a 26% increase over the first half of 2004. Internet advertising revenue totaled $2.985 billion, just shy of $3 billion for the second quarter of 2005, representing a 26% increase over same period 2004. Q2 2005 revenues represent a 6.6% increase over Q1 2005. Continue reading

How Critical Are Your Web Stats To Your Online Success?

In today’s marketplace, web site statistics are a very important tool to help us when making decisions about our web site. In case you are unaware, if you have a website on the Internet, there is a good chance that your web server is collecting information on the visitors to your web site. For example, if you called me and told me you visited my site at 4:00pm on a Friday afternoon, I would be able to look into my stats, find that time, and be able to tell you what pages you looked at while visiting my site, how you came to my site, which page you left on and how long you were visiting.

The reality of web site statistics is that almost everything is tracked. The information collected from visitors is truly amazing. However, more importantly than the statistics is how we use them to make business decisions and ultimately more money. Continue reading

Local Search Seen Setting the Pace

A new report from Borrell Associates predicts that online local search advertising will grow far faster than local online display ad spending over the next five years.

Local online advertising is enjoying a bonanza year, with many site operators reporting revenue increases of 50 percent or more. While newspapers and the so-called pure-play Internet companies continue to benefit, the heightened sales activity has also breathed life into a bevy of competitors, including independently owned sites and Web operations run by local TV and radio stations. In any one market, dozens of companies – some of them not even based in the market – are rushing in to compete for local online ad dollars. Continue reading

When was the last time you remember hearing that marketers were actually more satisfied with a marketing channel today than in the past?

The annual survey released by Marketing Sherpa, the leading source of Practical News & Case Studies on Internet Advertising, Marketing & PR finds that marketers are happier today than 1-year ago with the results generated from Paid Search Advertising.

In fact, they found that 43% of readers felt that PPC ad results were “very effective.” compared to 34% of readers who felt PPC results were “very good” in July 2004 — and that’s a nine-point jump in satisfaction. Continue reading