Winterberry Group Report Quantifies Fundamental Marketing Shift as Spending Moves “Below-the-Line”

As reported on January 23, 2006 by Winterberry Group (full article located in this posting) we are starting to see a shift of marketers to more direct response mechanisms. This shift is also happening with local retailers in Canada. Even the retailers that use TV, newspapers, radio (brand building mechanisms) are using them as more

(VoIP) Voice Over Internet Protocol – Should You Consider Switching in 2006?

One question that I am starting to receive more of is, “What are you thoughts on VoIP service and how effective does it work?”. The short answers are, I really welcome VoIP service and does it work, you bet, the service worked great. The end of this article, I talk about 4 reasons why you