Automakers to Account for 15 percent of U.S. Online Advertising Spend in 2007

The following articles is taken from MarketingVox.com. What’s important to note is how this is going to affect local dealership advertising. Traditionally dealers have pumped alot of money into medium’s like newspaper, however, the question for Calgary automotive dealerships is how to put together a strong online campaign? The rate of print media is dropping

Can The Internet Drive More Business To Local Dealers Than Friends and Family?

Well, according to the latest Polk Center for Automotive Studies (January 31, 2006), this is exactly the case when it comes to first-time car buyers aged 18-30. Not only is the Internet outperfoming friends and family, and it has virtually rendered traditional media (tv, newspapers and radio) obsolete. As a consultant to many local businesses, this