Monthly Archives: March 2011

In Boston this week for BIA/Kelsey #ILMEast

I will be attending the Interactive Local Media East conference presented by BIA/Kelsey event this week in Boston. The week is shaping up to be pretty decent, some interesting panels as well as lots of meetings in the queue for new potential partnerships with Yellow Pages Group Canada.

I will be around all day Monday through to all day Wednesday. Many time slots already booked, however, I will be making rounds during the conference as well as breaks/reception. If we are not scheduled to meet already and you want to connect to intro your company, please feel free to email me at darby.sieben AT with a brief intro.

[Screenshots] Yahoo Mobile Integrates YellowAPI Data for Canada

The last couple of months have been extremely busy on the business development front at Yellow Pages Group, hence my lack of posting. However, one integration that we have completed and launched is with Yahoo Mobile where we integrated data through our YellowAPI platform. This is a great win for Yahoo users and a great win for YPG advertisers.

Here is a walk through:

If you have not already, check out Yahoo on your iPhone. You can do this by typing in or or going directly to You will land at the following home page:

Yahoo Mobile Home Page

If this is the first time you visit this page, Yahoo will ask you to use your location. If you select yes, it will use your current default location. Now you have two search options –

1) type in any local query, such as Dentists or
2) type in Dentists, Location if you want to search outside of your location.

Yahoo Mobile Search for Dentists

Yahoo Mobile Search for Dentists in Calgary

Next you will be presented with the local results. Note: yahoo did a great job of detecting local intent queries, meaning, that in the above example for Dentists – the local results are at the top of the page, whereas if you searches for Britney Spears, you would not see any local results provided by

Yahoo Mobile Search Results for Dentists in Calgary

At the search results level you have 3 options. First option is to click on the company name to get more details (see screenshot below), second option is to call the business directly or third option is to see more results.

If you select the first option you are automatically redirected to (which is the mobile enhanced version of where all the content, ad, video, pictures, maps, etc. are mobile optimized.

Mobile Page for Pineridge Dental Clinic

So what do you think of this integration?