What a waste! Failure to execute on mobile results in this.

This is 2012. This is Canada. This is the age of mobile. Yet marketing teams continue to waste time, money and effort on deploying useless mobile engagement. The result of poor execution for the company; time, cost and failure to collect valuable user information. The result for the user; frustration. What is most astounding to me is

Canadian Media Companies; Revenue Per UV and Thoughts on the Bell – Astral Deal

In the past 2-weeks some interesting news in the Canadian media space has happened. First, on March 16, BCE announced the purchase of Astral Media for 3.38B and second Borrell Associates has released its 2011 Revenue Survey, Benchmarking Local Online Media. There are 4 Canadian companies listed in the Borrell revenue survey which are Yellow Media Inc, Transcontinental,