Start with the problem.
Tell me what you're wrestling with. If I can help, I'll tell you how. If I can't, I'll point you somewhere better.
I work with a handful of companies at a time, by design — from a single conversation that reframes a decision to multi-month operating partnerships like RightMetric, each scoped and priced to the problem.
I led product and partnerships, helped drive 16 acquisitions, then ran Mediative — Yellow Pages Group's digital agency.
Web, search, cloud, APIs — built when the rest of the industry was still print.
"The logo wasn't sexy. The work was."
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Currently leading an AI-first transformation of a research-as-a-service firm — turning tribal knowledge into systems and rebuilding operations around AI-native workflows, driving triple-digit YoY revenue growth.
"He didn't just advise on strategy — he helped us build the frameworks to make it happen… instrumental in automating key parts of our delivery and refining our operations to improve our margins."
"Darby has been an important voice in helping me sharpen the story, strategy, and positioning behind Plethora Farms. His ability to challenge founders thoughtfully while providing practical, honest guidance has made a real impact on my journey. I'm grateful for his support and would highly recommend him to any founder looking to communicate and build with more clarity."
"Darby knows the future and can tell you what we'll be talking about in 3 years — because he already tried it."
"He takes super complex business challenges and translates them into plain English… if you need someone to help you think through your most significant business decisions, I'd highly recommend Darby."
"Darby brings experience from a billion-dollar-plus organization and makes the lessons practical at the scale a business is actually operating. What I value most is his relentless focus on first principles — he questions assumptions, gets to the root fast and keeps attention on what actually drives revenue."
"He helped pivot our business to record-breaking profitability within a year… one of Canada's most well-connected tech executives."
"One of the most thoughtful and effective product leaders and mentors that I have worked with… the rare ability to balance strategic thinking with practical execution."
My best work is with teams at a growth inflection, a transformation they can't see around or an AI-first rebuild they know is coming.
If that's you — let's talk.