Cardlinx Association – Tokyo Edition

On June 11 I had the opportunity to attend Cardlinx Tokyo. For those of you not familiar with Cardlinx it is the association that focused on increasing interoperability, eliminates friction, and promotes the growth of the card-linked offers industry. This event focused on the intersection of AI and Digital Advertising with respect to Cardlinking. I

Does Cashback Work?

This is a use-case of one (my personal data). I can tell you that based on the research I have read as well as the aggregate data I have seen testing Ampli the past couple of months that cash can impact behavior. For local Cashback in downtown Toronto that specifically impacted the graph below, check

How I Use Data to Make Decisions

I love data. What I love even more is using data to drive decisions. Over the years I have shared my enthusiasm for data with anyone who would listen. This has included employers, employees, project teams, friends, family, budding entrepreneurs and even strangers while sitting at a hotel bar. Now, I can summarize those thoughts