There’s Something About Weather; It’s Time to Get Hyperlocal

Like most Canadians my life is greatly influenced by weather. Knowing the forecast helps me make decisions on what I need to wear, what to pack when I travel and where to select a vacation destination. On the business side, I have always been fascinated with weather because it is one of those really boring

[POLL] Best Integration of YellowPages.ca – CBC, Globe & Mail, or The Weather Network?

One aspect of my job I really enjoy is that I get to experiment. Part of my role as the head of business development for Yellow Pages Group is to manage Traffic and Distribution which is about generating 3rd party traffic to YellowPages.ca. This gives me the liberty of working with most of the major

The Weather Network add Local Search and YellowPages.ca adds Weather – A Deeper Look at this Partnership

On January 7, YPG issues the following press release – “Yellow Pages Group Partners With The Weather Network And MétéoMédia to Provide Local Weather on YellowPages.ca“. Greg Sterling did a commentary on the integration on this website, titled, “Weather An Engaging Add for YPG” in which he goes on to say, “This seems like a