My Conversation About Yellow Pages Transformation with Phoenix Group

Had the pleasure last week to spend 30-mins with David Bellerive and Kevin Hayes of the Phoenix Group chatting about local business challenges and the transformation that Yellow Pages Canada has been under going. If you want to listen to the podcast, head over the Phoenix Group website and check it out.

Google Premium SMB Partner in Canada and my LifeinYellow.ca Guest Blog Post on Partnerships

2013 has been a great start for YPG again and my role as head of business development. We closed off 2012 with a landmark deal with Yahoo to power their local search, “[FIRST LOOK] Yahoo! Canada Integrates YellowAPI.com for Local Search” and have started off 2013 expanding that relationship along with a number of new

There’s Something About Weather; It’s Time to Get Hyperlocal

Like most Canadians my life is greatly influenced by weather. Knowing the forecast helps me make decisions on what I need to wear, what to pack when I travel and where to select a vacation destination. On the business side, I have always been fascinated with weather because it is one of those really boring

[SCREENSHOTS] Evolution of YellowPages.ca Mobile (2009-2011)

Did you know that 30% of YellowPages.ca traffic comes from mobile? Source: YPG.com. This news actually was announced during YPGs 1st quarter results and today, Greg Sterling did a post on his blog regarding this as well, see “YPG: 30% of Our Searches Come from Mobile“. This number is pretty impressive when you consider that

The Eco-System of YellowPages.ca Business Data in Canada

Two questions: How important is it for a local business to ensure that its basic listing data (name, phone number and address) is included in the YellowPages.ca database? How important is it for a local business to ensure that its enhanced content (hours of operations, products, services, etc) are also included in the YellowPages.ca database?