[FIRST LOOK] Yahoo! Canada Integrates YellowAPI.com for Local Search

This is a first comparison of before and after screenshots of the new expanded relationship between Yahoo! Canada and Yellow Pages Group using YellowAPI to power Yahoo!’s local search in Canada. Yahoo and YPG have had a pretty long standing relationship in Canada that started with a customized version of YellowPages.ca built for Yahoo! users

What a waste! Failure to execute on mobile results in this.

This is 2012. This is Canada. This is the age of mobile. Yet marketing teams continue to waste time, money and effort on deploying useless mobile engagement. The result of poor execution for the company; time, cost and failure to collect valuable user information. The result for the user; frustration. What is mostĀ astoundingĀ to me is