Putting Numbers into Perspective Posted on Posted onAugust 4, 2005By Darby Sieben Expanding from my previous post about directive vs. creative advertising, this post is all about putting the numbers into perspective. … Read MorePutting Numbers into Perspective
Directive vs. Creative Advertising Posted on Posted onAugust 4, 2005By Darby Sieben One of the first questions I ask any client before I start doing marketing for them is whether their product … Read MoreDirective vs. Creative Advertising
Directory Advertising is a lot like Kickboxing Posted on Posted onAugust 3, 2005By Darby Sieben One of my extra circular activities I enjoy is kickboxing. Today’s feature is discussing the similarities between directory advertising in … Read MoreDirectory Advertising is a lot like Kickboxing
BBB Seminar: Directory Advertising Posted on Posted onFebruary 25, 2005By Darby Sieben Thursday morning I was at the Hospitality Inn doing my presentation on how to create impact with your directory advertising … Read MoreBBB Seminar: Directory Advertising
Google Local Canada & Word of Mouth Advertising Posted on Posted onFebruary 16, 2005By Darby Sieben Let’s roll back a few months to what Ian Portsmouth of PROFIT Magazine / November 2004 wrote: “In the first … Read MoreGoogle Local Canada & Word of Mouth Advertising
Local Online Ads to Hit $5 Billion by 2009 Posted on Posted onFebruary 8, 2005By Darby Sieben “Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion … Read MoreLocal Online Ads to Hit $5 Billion by 2009