Thursday morning I was at the Hospitality Inn doing my presentation on how to create impact with your directory advertising through the Better Business Bureau. For those of you how could not attend, here is a recap of the presentation. If you would like to discuss in more detail any of the items listed below,
I recently read an article by Kathleen Gage with the same title as this post. You can read the full post here. The guts are the article is simply that communication with your customers is critical to increasing repeat sales. The fact that many people have great experiences with a business, but cannot remember your
Let’s roll back a few months to what Ian Portsmouth of PROFIT Magazine / November 2004 wrote: “In the first decade of the Web Age, local marketers got off easy. Whether a Main Street business sold hardware or haircuts, having a website was never a make-or-break proposition. If someone wanted your product, they’d notice you
“Local media research firm The Kelsey Group predicts yellow pages-type advertising on the internet will increase to about $5 billion in the U.S. by 2009, with most of that coming in the form of paid search. The firm said the worldwide market will reach $10.9 billion, $5.1 billion of which will be spent in the
Did you know that marketers in Canada will spend $164 million in 2005 on online advertising? With Canada’s current online population at 18.4 million and expected to grow to 19.5 million in 2007, the opportunity for local businesses to really establish their online marketing efforts before their competition do has never been better.