Hits, Page Views and Unique Visitors – Which Metric Should I Use?

Psst … Did you know that last month my web site had 5000 hits on it? Sounds impressive doesn’t it? Well if they calculate hits, how I calculate hits, most likely it is not that impressive. One problem with online advertising is that there is still some confusion, and no thanks to traditional media sources,

Calgary Store Owner Asks : Can I Sell My Fitness Equipment Online?

I was asked a question back in May from one of my clients about whether their were any business cases of companies selling fitness equipment online. This client sells fitness equipment in Calgary and surrounding area and wanted to expand their operations across Canada through online sales. He indicated to me that the purchase of