Monthly Archives: March 2012

Feels Good Heading to Boston for #ILMEast – First Time in the US in 7-Months

Well it feels good heading back to Boston this week for the ILMEast Conference. This is my first opportunity this year to head south of the border after spending the last quarter of 2011 in and out of the hospital.

Looking forward to the conference and hearing from some of the keynotes speakers; I am especially interested to hear what Leslie Berland, SVP of Digital Partnership for American Express. AMEX has really been active in the digital space around the deals segment. Some of other keynotes that should be interesting are Jay Herratti of CityGrid and Michael Silberman of New York Media to name a few.

Of course there are lots of meetings on tap with companies that Yellow Pages Group is interested in, companies we are already doing business with and of course companies who are interested in working with us.

If you happen to be at Kelsey and want to connect, send me a message via twitter @darbysieben.

That’s never happened before and how many miles I have travelled in FourSquare

Since joining Yellow Pages Group as an employee in 2006, I have spent a lot of time in airplanes and hotels. My airline of choice is Air Canada (yes, I am Super Elite) because of the upgrades to business class; which despite what some Westjet loyalists say (you know who you are) is important when you plan to do work. For the most part my experience has been pretty good, but then there are the odd times things get messed up.

I have had allot of firsts in the past 6-years (losing luggage, delays, getting spit on accidentally by kids, seen people get kicked off the plane, seats breaking mid-flight) but this past Sunday I experienced another first. This time, as I was boarding the plane, the attendant pulls me back and says, “sorry sir but you have been off-boarded from this flight by your concierge“. For context, I was on the 9am flight leaving Calgary to Toronto and was seated in 4A. After waiting until the plane was fully boarded the gate attendant spoke to my concierge service. Turns out she made a mistake by hitting the wrong key on the computer which off-boarded me that resulted in the gate attendant giving another person my seat. Anyway, I got my seat back after the gate attendant went onto the plane to tell the person sitting in 4A that they will have to move back into economy.

This day their might have been two firsts; getting off-boarded and being only minutes away from enjoying business class only to be bumped in the last minute. That person was definitely enjoying business case; they had already finished their pre-flight orange juice.

Speaking off travel I am also an avid user of FourSquare. Really interesting usage of the FourSquare API is by a company called tripsQ. Basically you connect your FourSquare account and it provides you with a nice visual of key stats regarding your travel. Since 2010 I have travelled 87% of the distance to the moon.

If I had data going back to 2006, I think I might be at the moon and back twice already.

Click here to see the my tripsQ page –

Darby Sieben Distance Travelled

Messing Around With QR Code Generators and QR Code Usage in Canada

I will be in Boston attending ILMEast at the end of this month (March 25-28). I am seriously contemplating not bringing business cards to this event. Instead I am thinking of bringing only one card that contains a QR code with all my vCARD information and give this to people to scan with their smartphone. Of course I also use the LinkedIn and Bump apps which are both great ways to share contact information.

My motivation in taking this approach is three-fold,

  1. I don’t really need to be carrying more stuff with me when I travel,
  2. It is a convenient feature for potential contacts as they no longer need to enter my information manually
  3. I have to believe their is a positive environmental impact of not using business cards.

What do you think? Would you consider not bringing business cards to an event or conference?

QR Code Generation

A really interesting site that allows you to make a QR code that links to practically any source such as a vCard, webiste, email, Google Maps location, twitter account, etc. is Here is my QR Code that will take you to my LinkedIn profile.

QRCode to Darby Sieben's LinkedIn Profile

QRCode to Darby Sieben's LinkedIn Profile (Scan it for yourself)

If are you looking for a quick and easy way to create a QR code, this is a great site to start with.

Canadian QR Code Data

Of course the first question any marketer is going to ask is what is the usage. I have some data that I compiled from the US that shows what people are using QR Codes for. I also have some Canadian Data of QR Code usage.

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