What a waste! Failure to execute on mobile results in this.

Darby SiebenLeave a Comment on What a waste! Failure to execute on mobile results in this.

This is 2012. This is Canada. This is the age of mobile. Yet marketing teams continue to waste time, money and effort on deploying useless mobile engagement. The result of poor execution for the company; time, cost and failure to collect valuable user information. The result for the user; frustration. What is most astounding to me is

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Messing Around With QR Code Generators and QR Code Usage in Canada

Darby SiebenLeave a Comment on Messing Around With QR Code Generators and QR Code Usage in Canada

I will be in Boston attending ILMEast at the end of this month (March 25-28). I am seriously contemplating not bringing business cards to this event. Instead I am thinking of bringing only one card that contains a QR code with all my vCARD information and give this to people to scan with their smartphone. Of course

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