This coming Tuesday is the latest installment of Art of Marketing. Keynote speaker is Malcolm Gladwell along with some other marketing power hitters such as Marc Ecko and Jackie Hubba to name a few.
I have the distinctive honour of speaking on the Executive Panel with Cheri Chevalier, CMO Microsoft Canada and John Boynton, CMO AIMIA. I am very much looking forward to sharing the stage with both of them as we discuss the state of marketing in Canada.
See you on Tuesday.
I was invited to speak at the November 6 Mesh Marketing conference in Toronto. I had a great discussion with Martin Waxman about the state of digital marketing in Canada where we covered many subjects ranging from programmatic, online fraud, and future of content.
Here are some of the pics from the event.
I was challenged by Frederick Ranger. I donated, I participated and I sent out a couple of challenges to Matthieu Houle and Patrick Lauzon. Here is my video. Filmed at Okanagan Lake in Winfield, BC.
Please donate at als.ca today.
Today was a pretty exciting day for me. After 8-years with Yellow Pages Group in various roles I have been announced as President of Mediative. This will be my largest challenge yet in my professional career but one in which I am very much looking forward to tackling.
What I am most looking forward to is working with the incredible talent that exists within this organization. As one of the people involved in helping craft the Mediative story for YPG back in 2009 with Patrick Lauzon and Stephane Marceau it is a privilege to now being able to take the reigns to further continue the success this organization has achieved.
I am definitely humbled by all the people who have reached out who are excited about this announcement and their words of encouragement. To everybody who has done this, I appreciate you taking the time to send me a note of congratulations.
Here is a list of sources that have covered my announcement. The links below are more for my personal record but feel free to click through.
In May of this year we announced a new deal with Google to become their third and largest Premium SMB Partner in Canada.
I can finally announce that the partnership video with Google is now live and on YouTube. You can see Doug Clarke, Nicolas Gaudreau and myself explain this partnership and what it means for local businesses in Canada.
I am featured today in Metronews.ca as a guest writer. Here is a link to my article, titled, Keeping Your Business Information Current. For those on mobile, you can see the article below (note: in graphic format).
2013 has been a great start for YPG again and my role as head of business development. We closed off 2012 with a landmark deal with Yahoo to power their local search, “[FIRST LOOK] Yahoo! Canada Integrates YellowAPI.com for Local Search” and have started off 2013 expanding that relationship along with a number of new deals that are at various stages of completion.
One such deal is our recent announcement to become Canada’s largest Premium SMB Partner of Google in Canada. We are now the only partner of Google who services businesses in every province in Canada and in both official languages which is pretty cool. You can read the official press release, “Yellow Pages Group Selected by Google as an AdWords Premier Partner for Small Businesses“.
As part of this announcement I have done a guest post on LifeInYellow.ca titled; Investing in Partnerships That Benefit Our Small Business Clients. In this post I talk about the importance of a robust partner eco-system to ensure that we get SMB information in front of as many consumers as possible.
Click on the link about or the image below to read my latest post.
This is a follow-up post (I am few months behind actually getting this post up) to an announcement we made in 2011 with our data harmonization deal with FourSquare. Since that time we have done the same thing with OpenTable and TripAdvisor and have launched an internal DealsAPI (soon to be public, check out our DEALS API page) which aggregates local deals.
So what is data harmonization. In a nutshell, it is matching two separate databases and matching the records that are the same. In the case of local, its about mapping business “A” in one database to the same business “A” in the second database. Google was one of the first real data matching pioneers when they were aggregating local content from many sources into their place pages (remember those good old days).
What is really more important is the output of doing this. The output of matching data boils down to a creating a better and more robust user experience by combining presenting information from multiple sources to help users make better decisions.
So in practice here is what the end product looks like.
Let’s take a look at Tipperary’s Pub on YellowPages.ca. As an aside; if you like thick crust pizza, this is one of the best places in Calgary.
Here is an image of the standard information you would expect; name, address, map. Notice right above the map on the right hand side is the first indication that this listing has additional content from TripAdvisor.
When you scroll down the page the user has a couple of sources of reviews to look at. Reviews that comes from YellowPages.ca users and reviews that come from TripAdvisor
To the right hand side on the page, the user also has the ability to look at tips and who has checked into this location courtesy of FourSquare.
The mobile experience is the same thing. If you want to check out the Tipperary Pub mobile page.
On this page you will notice the reviews from TripAdvisor, checkins/tips from FourSquare as well as the photos from FourSquare.
So what’s next.
We are working on bringing more of these content partnerships into place. Soon we will be opening up the ID’s of our partner venue’s through YellowAPI which will then make it super easy for developers to mash up content just like we did on YellowPages.ca. If you have local content that can be mapped to a specific location in Canada that you think might be useful, please don’t hesitate to contact me.