Does Cashback Work?

This is a use-case of one (my personal data). I can tell you that based on the research I have read as well as the aggregate data I have seen testing Ampli the past couple of months that cash can impact behavior. For local Cashback in downtown Toronto that specifically impacted the graph below, check

Joining RBC Ventures

I have decided to join RBC Ventures on a contract basis to help them launch Ampli. You can read about what the media has to say about this program below. My journey to RBC Ventures stated at the end of 2017 while having some discussions with Derek Szeto and why he joined Ventures. In February