Monthly Archives: August 2010

Groupon Has Saved Canadians $4.6M and Hits $2.5M in Gross Sales in Canada

Groupon - Daily Deals - Canada - Toronto - VancouverChicago based Groupon which started selling its daily deals in Canada on April 19 in Toronto and on April 26 in Vancouver has hit the $2.5M in gross revenues as of yesterday. Back on June 20th I posted that Groupon hit $1M in Gross Revenue, marking a acceleration in revenue.

NOTE: This is according to my tracking document and not an official release from the company.

Some other interesting facts about their first 4-months in Canada:

Toronto represents 44% of their Groupons Sold, while Vancouver respresents 56% of total units sold. This is quite a major shift from my post in June 20th, when Toronto represented a larger share of the units sold for Groupon.

In terms of gross revenues, Toronto is 46% while Vancouver is at 54% of gross revenue.
In terms of savings to consumers – Groupon has saved consumers $4.6M during this time.

In terms of traffic growth, as reported by ComScore, they started to register in February of this year and are a good upward trend, breaking the 300K UV mark in May.

Groupon - Comscore - Media Tracking

What is great news for Canadian consumers is that Canada’s largest deal site, is launching a daily deal service very soon.

Red Flag Deals - Daily Deals

Yellow Pages Group Employees Speak Out on SEO and SEM [VIDEOS]

Here are some recent videos from some team members at Yellow Pages Group talking about SEO and SEM.

First up, In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn’t represent a coflict of interest vis a vis their print directory. NOTE: this was originally posted on the NVI Blog.

Second, Sean Ballard, product manager who launched Yellow Pages Group’s SES Solutions in February of this year speaks about Acquiso, one of the leading PPC management tools for agencies and clients who manage lots of SEM campaigns.

FInally, this is a repost on my blog, but here is the video for Yellow Pages Group Search Engine Solutions product, featuring our VP of Performance Marketing, Tracy Smith.

Blast From the Past

To prove that SEM and SEO is not a new topic at Yellow Pages Group, here is my interview with Greg Jarboe at SES Toronto back in 2008 explaining why YPG invaded the conference: