Search Engine Marketing, Videos, Yellow Pages

Yellow Pages Group Employees Speak Out on SEO and SEM [VIDEOS]

Here are some recent videos from some team members at Yellow Pages Group talking about SEO and SEM.

First up, In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn’t represent a coflict of interest vis a vis their print directory. NOTE: this was originally posted on the NVI Blog.

Second, Sean Ballard, product manager who launched Yellow Pages Group’s SES Solutions in February of this year speaks about Acquiso, one of the leading PPC management tools for agencies and clients who manage lots of SEM campaigns.

FInally, this is a repost on my blog, but here is the video for Yellow Pages Group Search Engine Solutions product, featuring our VP of Performance Marketing, Tracy Smith.

Blast From the Past

To prove that SEM and SEO is not a new topic at Yellow Pages Group, here is my interview with Greg Jarboe at SES Toronto back in 2008 explaining why YPG invaded the conference:

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