I have had the pleasure and opportunity of working with Jeff and his company since I started working at Yellow Pages Group as an employee in 2006. He is one of the most intelligent, level headed, and forward thinking experts in the field. I suggest checking out his corporate blog for insights from field.
There was a question in the interview that was asked of Jeff specifically about Social Marketing.
“I have recently become addicted to social bookmarking, esp. StumbleUpon. What words of advice can you give to anyone looking to become a power user in any of the social guises?”
To that Jeff answered:
Jeff: Don’t lose perspective, and always track results against objectives. Social media can become all consuming, but the actual traffic is very difficult to convert. Its very easy to have spent a great deal of time and effort, with no real returns. So, begin by setting objectives (Benefits to Engaging in Social Media Marketing). Its not for every business … its merely a tool in our toolkit. So make sure the effort can satisfy specific goals.
2) Then; focus on getting really really good at blogging and content generation that people love. This content is the foundation! The key to making it work for clients is their content, and you’ll likely have to help create it.
3) Network … participate in these communities. Vote, comment, submit … in that order. Establish friendships in various social media, and migrate them to other platforms. Be loyal to your friends … follow their submissions religiously. Tip … use RSS to follow their submissions pages, and check every few hours. THIS WILL TAKE TIME … and continue to take time! If you really want to be a power social media user … its takes a lot of time and effort.
Could not have answered that question any better.
Jeff answered many more questions from Paul – so make sure that you check out the entire interview.